Senior Paid Social Campaign Specialist
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Lead paid social campaigns at True Media Canada using audience segmentation and performance analysis in a hybrid Monday-to-Friday schedule. Manage campaigns across major social platforms.
This senior position focuses on implementing, managing, and optimizing social campaigns for measurable results. You will apply a data-driven approach across Facebook, Instagram, LinkedIn, and other platforms. The work includes testing targeting strategies, using campaign technology, and supporting client KPIs.
Key Responsibilities:
- Manage activation, pacing, and performance across paid social campaigns
- Optimize results through testing, segmentation, and analysis
- Review progress with the Director, Paid Social
- Create customized reports with insights and recommendations
- Develop strategic POVs and campaign recommendations
Requirements:
- Four or more years in paid social or digital campaigns
- Agency campaign management experience in Toronto preferred
- Proficiency across Facebook, Instagram, LinkedIn, and other platforms
- Familiarity with tracking pixels and third-party ad technology
- Strong analytical, communication, and prioritization skills
Bring paid social management, strategic testing, and analytical expertise to True Media Canada’s client campaigns.
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