CRM Specialist

THE COMPANY

Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.

Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).

OVERVIEW

Reporting to the Director of CRM, we areseekinga talented,creative,and tech-savvyCRMSpecialistto join our team.

Your primary responsibility will be to help define and create highly engaging contentutilizingall thechannels available through email, onsite content,push,andpromotions. Your technicalexpertiseand creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers focused on driving retention and player value.

Responsibilities

• Retain and improve the retention plus player value, by providing the best customer experience to our players throughout all life stages.

• Build,QA,and deploy campaigns with a strong focus on quality, accuracy, and compliance.

• Monitor KPI performances and work towardsimprovements.

• The technical setup and testing of promotionalcampaigns

• Managing the day-to-day content/appearance of our website and apps.

• Keen eye for marketing designsand creating images for use within our campaigns through Adobe Photoshop and Canva

• Ensuring builds are mobile-responsive, visually appealing, andoptimizedfor deliverability.

• Conducting A/B tests tooptimizeemail performance, including subject lines, calls to action, and content variations.

• Providing insights and recommendations for improving emails and other content channels.

• Collaborating with data analysts and CRM teams toleveragecustomer data for segmentation and personalization.

• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.

• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

THE CANDIDATE

What we are looking for:

• Customer-centric andPride inDelivery: Careaboutwhatgets delivered in terms of quality,effectivenessand accuracyfor our players.

• GrowthMindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.

• Support theTeam:We need people who can and will jump into the breach whererequiredto support their colleagues.

• Measurement-focused: Wake up every day wanting to understand campaign,marketand company performance.

• HaveAmbition:We want to work hard, move fast, challengeconventions,and drive real, measurable growth.

• HaveFun:We want this to bea great placeto work, with a common purpose, mutualsupportand exciting opportunities.

EssentialQualifications

• 2+ years’ hands-on experience in CRM emailmarketing,Lifecycleand/or marketing communications

• Excellent written and verbal skills in English with strong attention to detail.

• iGaming experience is notrequired;however,you should have a good understanding of how the iGaming industry works.

• An ability to think creatively and be proactive aboutcoming up withideas and new ways of working. Not afraid to challenge the status quo.

• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

Job Type: Full-time, Permanent

Salary: 70K - 85K

Benefits

• Casual dress

• Company events

• Dental care

• Disability insurance

• Extended health care

• Life insurance

• On-site childcare

• On-site gym

• On-site parking

• Paid time off

• RRSP match

• Tuition reimbursement

• Vision care

Work location: Hybrid Remote - 3 days per week in North York, ON M2J 5B5

Required Qualifications

This is not a remote position. Are you comfortable working on a hybrid basis a