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Strategist

3 months ago

Toronto, Canada Forsman & Bodenfors Full time

Who are we?

Forsman & Bodenfors is a global, fully integrated, creative agency. We make Ideas that Change Things for businesses and brands. We defy the notion that there are no new ideas by pushing ourselves to find new insights, perspectives, processes and technologies that allow us to break the marketing mold.


We are also laser-focused on creating the right circumstances for everyone to do the best work of their careers at F&B.


One way we do that is by supporting autonomous client teams. The team is accountable together. We trust each other—all voices matter. We work together to find solutions, strategies, messages, ideas, and innovations—that we all believe in.


We believe in equal pay for equal work, have gender pay equity everywhere in the Global Collective, and are Fair Pay Workplace Certified. Compensation is evaluated annually to ensure that your earning potential grows as your level of impact and responsibility grows.


Our Product Team is growing, and we have an exciting entry-level opportunity for a Strategist; the salary for this role in Toronto, Ontario is CAD$50K.


Learn more about careers and culture at Forsman & Bodenfors on our website at www.forsman.com/people


What is your role within the Forsman & Bodenfors Collective?

As a Strategist at Forsman & Bodenfors you’ll be one of our culture nerds. The Collective will rely on you to connect the details of projects to the big picture of the business, through inspiring creative and clients alike. It’s a prerequisite that you be a lifelong learner, someone who can’t help themselves but to investigate question and uncover its truth. It’s a plus if you’re chronically online or out in the world exploring what it means to be human, and if you hate advertising but want to build ideas that really changes things, then great, us too.


What can you expect from working with us?

You can expect to be immersed in the process of building foundational knowledge and skills within the Creative Strategy discipline. You’ll build a working knowledge of all discovery tools and processes and will able to execute through discovery into brand, category, culture and audience dynamics. You’ll become a trusted connector across agency functions and for the client teams you work with.


What will it entail?

  • Curiosity and optimism for culture and advertising
  • Aids in the creation of client marketing objectives and strategies
  • Supporting more senior Strategists in their strategic thinking
  • Writes POVs as needed on consumer, cultural and category trends
  • Writes simple creative briefs
  • Works with the creative department to design creative solutions for briefs
  • Helps ‘sell’ creative ideas by proving why they work in the cultural, category or consumer context
  • Participates, if appropriate, in face-to-face client meetings
  • Compile research and report on competitive market information for brands & categories
  • Build positive relationships with internal and external teams
  • A dig-in attitude – we’re a service-based industry


The other stuff?

  • Post-secondary education in a relevant field
  • Proficiency in Office, Google, and Apple productivity suites (Adobe is a plus)
  • Highly developed organizational skills with strong attention to detail
  • Ability to multi-task in a fast-paced environment
  • Awareness of the latest consumer and cultural trends and innovations
  • Ability to express oneself clearly and concisely in written and oral communications


We are currently following a hybrid work model and share our time between our Toronto office located downtown at King & Parliament, and our home offices. Employees need to be within accessible and commutable distance to the office.


We are an equal opportunity employer, and we invite women, members of visible minorities, Aboriginal peoples and persons with disabilities to submit their application. Accommodations are available upon request for candidates taking part in all aspects of the selection process.


We are building the most inclusive and the most collaborative culture so that we can all do the bravest work of our careers.


We thank all applicants that apply and appreciate your patience; due to a high volume of responses we will review all applicants, however only candidates selected for an interview will be contacted.