Associate Brand Manager

1 week ago

Brampton, Canada Maple Lodge Farms Full time

Interested in joining Canada’s largest poultry processor? At Maple Lodge Farms, we’re not only passionate about our chickens, but our people, too. We operate to the latest in technological, health and safety, and quality standards. With rapid expansion over the years, and continued innovation and investment in growth, we’re looking for committed, team players to join the Maple Lodge family. As a proudly family-owned Canadian company, we’re passionate about what we do. If you’re a committed team player, we would love to have you as part of our team.


About the Role:

Reporting to the Senior Brand Manager the Associate Brand Manager will manage marketing support services for the Zabiha Halal brand. Accountable for tasks and duties that directly impact the end consumer. Plans and executes marketing programs to support campaigns, sponsorships, merchandising, and in-store programs, while managing budgets and timelines.


What's in it for you?

  • Health benefits and pension plan
  • Weekly pay
  • Onsite Cafeteria
  • Discount at our Chicken Shop
  • Opportunities for career advancement
  • A culture that values humility, a respect for family and hard work


What you will be doing:

  • Develops and executes annual marketing plans to grow the Zabiha Halal brand as aligned with overall with the brand strategy, values and personality; including product launches, advertising, consumer research, in-store programs; and planning, reporting and budget management with Senior Brand Manager approval.
  • Coordinates, implements and analyzes results, such as promotional material, sales presentations, coupon programs and in-store consumer promotions/contests.
  • Analyzes market trend data (Nielsen), competitors, retailers, and internal sales data. Provides recommendations to cross-functional teams based on data including opportunities to maximize growth and risks to current business performance
  • Attends customer sales meetings in order to provide marketing expertise and represent the brand as required.
  • Completes monthly P&L tracker with commentary and utilizes insights to determine next steps and determine course correction actions.
  • Provides support material to Special Events team as it pertains to adding values to the Marketing objectives assigned to each event.
  • Fields sponsorship requests and questions. Responsible for leading the sponsorship strategy for the brand including making specific event recommendations. Works with Special Events to assess event execution and effectiveness from past years and determine the marketing objectives for future events.
  • Plans and executes in-store promotions, retail merchandising, and other key customer programs.
  • Monitors and tracks spending on all projects by issuing POs, coding invoices and tracking budget spend by period.
  • Responsible for working with the Social Media & Marketing Coordinator in the development of the social media platform for the brand, including strategy development, annual plan development, execution, and analysis.
  • Ensures all marketing material for the brand portfolio is up-to-date, relevant, and easily accessible. Monitors the brand’s website on a weekly basis to ensure information is accurate and on brand. Updates the website with new products as required.
  • Acts as the Marketing contact for special projects – examples: Chicken Shop


What you will bring:

  • 2-3 years marketing experience; preferably with a consumer-packaged goods brand;
  • College diploma or university degree in marketing
  • Must be able to travel as required, approximately 3-4 times a year for customer presentations or regional research;
  • Team-player with excellent leadership skills, able to motivate others, negotiate effectively, and interact professionally with internal and external stakeholders;
  • Strong communication skills, including the ability to present effectively;
  • Analytical, with problem-identification and problem-solving capabilities;
  • Strong math skills with an understanding of marketing math;
  • Ability to excel in a fast-paced environment where attention to detail and effective multi-tasking is essential;
  • Strong computer skills with Microsoft Office suite as well as proficiency in AC Nielsen


Maple Lodge Farms was established in 1955. We are the largest chicken processor in Canada, and we remain family owned. The principles that guided us from our humble beginnings, when Lawrence May sold eggs door-to-door, are the same principles that guide us today: hard work, agricultural wisdom and family values. We are creating a sustainable future by providing healthy, wholesome, best quality chicken products with a focus on the humane treatment of animals, the responsible use of resources and the positive development of our employees and the communities in which we operate.


Please note that any offer of employment will be conditional upon background and reference checks, including a criminal record check.


In accordance with Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA) 2003, accommodation will be provided in all parts of the recruitment process. Applicants are required to make their needs known in advance.


We thank all applicants for applying, however, only those chosen will be contacted by our Talent Acquisition Team.

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