Manager, Demand Generation

About Copper Copper is built for the way relationship-driven and service-based businesses actually work. Consultancies, financial services firms, agencies, and B2B teams aren't just closing deals. They're pitching new business, managing active client relationships, collaborating across teams, and delivering great work, often all in the same day. Their success depends on staying connected to their customers and not constantly updating another tool.

That's why we built Copper differently. As the only CRM solution that's a Recommended for Google Workspace app, we give teams one beautifully designed home for the entire client journey, from that first conversation to the final deliverable, right inside the tools they already know and love: Gmail, Calendar, and Drive. Contacts, deals, tasks, and projects, all living together in one place, so your team spends less time hunting for information and more time doing the work they're genuinely proud of.

30,000+ companies already trust Copper to help them take care of their client relationships, and we're just getting started. We're backed by significant funding, growing fast, and building something big: the modern operating system for businesses that run on relationships, not just transactions. We'd love for you to help us build it

The Role We’re looking for a Manager, Demand Generation to execute and continuously improve the acquisition programs that create qualified demand, pipeline and new business revenue for Copper.

Reporting to the Senior Growth Operations Manager, this role will be responsible for the day-to-day execution and optimization of our paid acquisition programs, while proactively identifying new channels, audiences, offers and experiments that can expand our reach and improve performance.

You’ll bring a strong performance marketing foundation together with a full-funnel mindset. Success won’t be measured by clicks, CPL or lead volume alone. You’ll understand how acquisition activity translates into ICP fit, demos and trials, pipeline, conversion and ultimately revenue — and you’ll use those signals to recommend where we should optimize, test and invest next.

This is a highly hands-on and analytical role. You’ll work closely with Growth Operations, Sales, Creative/Content, GTM Data & BI, RevOps and Product to understand what’s happening throughout the funnel, identify opportunities and translate insights into action.

Success in this role comes from being relentlessly curious about performance — identifying changes before someone else has to point them out, understanding why they’re happening, and continuously improving how Copper acquires and converts demand.

What you’ll do …

Execute Paid Acquisition

: Lead the day-to-day execution and optimization of Copper’s paid acquisition programs, including campaign structure, bidding, targeting, audiences, budgets, pacing and performance optimization, in partnership with the Senior Growth Operations Manager

Drive Channel Performance

: Own performance across core paid channels including Google Ads and LinkedIn, while identifying opportunities to test and scale additional channels such as Meta, Reddit, Quora, programmatic, sponsorships, paid partnerships and other emerging acquisition opportunities

Optimize for Full-Funnel Outcomes

: Evaluate acquisition performance beyond CPL and lead volume, using ICP fit, lead quality, demos, trials, pipeline, conversion, attribution and revenue contribution to inform channel and campaign decisions

Monitor and Diagnose Performance

: Proactively identify meaningful changes in volume, quality, conversion, spend or channel performance, investigate the drivers behind them and recommend clear actions to improve results

Build an Experimentation Roadmap

: Research and propose new acquisition initiatives across channels, audiences, targeting, offers, creative, messaging and landing pages, and measure their downstream impact throughout the funnel

Identify New Acquisition Channels

: Continuously research new platforms, tactics and opportunities, developing structured tests to determine where Copper can efficiently reach and convert its target customers

Manage Budget Pacing

: Manage day-to-day budget pacing and channel allocation within agreed investment parameters, surfacing opportunities to increase, reduce or shift spend based on performance

Forecast Acquisition Performance

: Develop channel forecasts, monitor results against plan and provide clear recommendations to the Senior Growth Operations Manager on where investment should shift

Strengthen Measurement & Attribution

: Partner with Growth Operations and Data & BI to ensure campaigns are supported by reliable measurement, including GA4/GTM, conversion tracking, offline conversions, UTMs, CRM feedback l