Senior Manager, Marketing Strategy

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings (NASDAQ: BKNG), with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Opportunity The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.

This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.

This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.

We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.

As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.

What Makes This Role Unique Scale & Impact

Own a full P&L for a multi-million dollar partnership

Direct control over budget allocation and investment levels across channels

Your optimization decisions drive both immediate ROI and long-term partnership health

Strategic Complexity

Manage multiple brands with different customer profiles

Navigate the intersection of B2B partnership management and B2C performance marketing

Balance partner relationships with data-driven optimization

Influence partner marketing strategy while ensuring Agoda profitability targets

Channel Mastery & Technical Growth You’ll oversee the full marketing funnel:

Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness

Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization

App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets

Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers

Advanced SQL for booking analysis and channel performance tracking

A/B testing and experimentation methodology with clear measurement frameworks

Marketing analytics including attribution modeling and incrementality measurement

Cross-Cultural Collaboration

Weekly syncs with partner marketing team

Joint planning and collaborative problem-solving

Navigate cultural nuances in partnership management

Key Responsibilities

Team Leadership & Development

Manage, mentor, and develop a team of 2-3 marketing specialists

Set team priorities and OKRs aligned to partnership goals

Conduct performance reviews and career development conversations

Foster a culture of experimentation, learning, and accountability

Strategic Marketing Leadership & P&L Ownership

Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals

Guide team on channel strategies and ensure execution excellence

Own the full marketing P&L for the partnership

Design experimentation roadmap to validate strategic hypotheses

Monitor channel health and guide team to drill into anomalies or opportunities

Oversee dashboard/reporting development and team analytics capability

Analytics Strategy & Insights

Define analytics roadmap and experimentation strategy for the team