Email Marketing Specialist

6 days ago

Toronto, Canada Bay Street Staffing Full time

One of our banking clients is seeking Email Developer (2 positions) for 12-month contract in Toronto.


Hybrid: twice a week to office


The Email Developer (Marketing Automation – SFMC), will take on primary development of multiple automated customer journeys. The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to client’s customers, with Marketing Automation a huge priority and focus. This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.

Job Responsibilities:

• Be a self-starter who can take initiative to develop new processes.

• Develop and implement email marketing campaigns using Salesforce Marketing Cloud

• Work with cross-functional teams to develop email templates and content

• Management of standardized email templates (including upkeep, enhancements, testing, etc.)

• Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.)

• Ensure that all email campaigns are optimized for deliverability and engagement

• Stay up-to-date with email marketing trends and best practices

• Develop & implement processes for in-house campaign execution

• Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard

• Engage with business stakeholders to understand their requirements and provide solutions that meet their needs

• Relentless curiosity to apply/test new capabilities (eg. A/B testing, optimizations)

Must Have Requirement:

• Experience in Salesforce Marketing Cloud Email development - 2 years

• working knowledge of Journey Builder and Automation Studios – 2 years

• Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript - 2 years

• Experience with Email HTML5, CSS and JavaScript – 2 years

• Strong communication skills

Nice to Have:

• SQL experience

• Banking experience

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