Senior Digital News Producer Analytics

4 hours ago

Winnipeg, Manitoba, Canada Radio Canada Full-time
Shape CBC News publishing strategy through audience analytics, sharp editorial judgment, and effective video storytelling at CBC Prairies on site. As Senior Producer, Audience Growth, you will advise newsroom leaders and collaborate with reporters, producers, and the wider Audience Growth team. Your focus includes interpreting data, improving display content, and establishing platform practices that support measurable engagement objectives. You will work from CBC locations in Calgary, Edmonton, Saskatoon, Regina, or Winnipeg. Key Responsibilities:

Communicate audience insights across platforms to daily news teams Establish publishing practices supporting measurable audience growth Identify newsroom training needs and coach staff Monitor digital media trends and adapt workflows Use 9CMS, DTV, Media Central, Dalet, and Adobe Requirements:

Experience interpreting audience analytics strategically Experience assigning, motivating, and developing staff Experience with copy editing, fact checking, and production Knowledge of social and video sharing audience behaviours Ability to work flexible hours and tight deadlines Apply analytics, coaching, editorial judgment, and production expertise to strengthen CBC News audience strategies across platforms.