Consumer Insights Private Brand Manager
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Turn customer and market insights into stronger Private Brand activation at Giant Tiger, working hybrid from Ottawa two to three days weekly.
As Manager, Private Brand Engagement, you will interpret sales, customer, and market information to improve product awareness and engagement. You will connect customer behaviour with activation plans, store participation, and commercial priorities. The role also supports clear propositions and proof points for Giant Value products.
Key Responsibilities:
- Monitor customer engagement and behaviour insights
- Assess store-level participation and activation performance
- Recommend improvements to Private Brand activation plans
- Translate approved benefits and claims into propositions
- Coordinate initiatives supporting Team Tiger understanding
Requirements:
- Post-secondary education in business, marketing, or retail management
- Five or more years in brand or retail-related experience
- Strong analytical skills interpreting sales and market insights
- Understanding of customer behaviour and purchase decisions
- Experience creating clear plans, guidelines, and messaging
Apply customer insights, analytical skills, and retail understanding to improve Private Brand activation across Giant Tiger.
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