B2B Demand Generation Manager
5 hours ago
Winnipeg, Manitoba, Canada
Motus
Full-time
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Drive qualified pipeline at Motus through integrated demand generation campaigns, B2B buyer journeys, and data-informed optimization. This remote role supports new business growth.
As Demand Generation Manager, you will create and lead cross-channel programs aligned with Motus’s broader demand generation strategy. You will manage campaigns from brief through launch, follow-up, and performance analysis. The work spans segmentation, nurture, messaging, and campaign activation with marketing and sales partners.
Key Responsibilities:
Plan integrated campaigns generating qualified pipeline Develop briefs defining audiences, messaging, channels, and metrics Coordinate email, nurture, digital, and sales outreach Partner with BDR, Sales Enablement, and Sales teams Analyze engagement, opportunities, pipeline, and conversion Requirements:
Four to five years of B2B marketing experience Experience executing multichannel pipeline campaigns Understanding of segmentation, nurturing, and funnel conversion Experience with marketing automation and CRM platforms HubSpot, Salesforce, and Asana experience preferred Apply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.
Plan integrated campaigns generating qualified pipeline Develop briefs defining audiences, messaging, channels, and metrics Coordinate email, nurture, digital, and sales outreach Partner with BDR, Sales Enablement, and Sales teams Analyze engagement, opportunities, pipeline, and conversion Requirements:
Four to five years of B2B marketing experience Experience executing multichannel pipeline campaigns Understanding of segmentation, nurturing, and funnel conversion Experience with marketing automation and CRM platforms HubSpot, Salesforce, and Asana experience preferred Apply campaign planning, B2B marketing, and performance analysis skills to build repeatable pipeline programs at Motus.