B2B Paid Media Account Strategist
16 hours ago
Montreal, Quebec, Canada
Directive
Full-time
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Lead B2B paid search and social accounts for Directive Consulting, working remotely in Canada with a focus on strategy, attribution, and growth outcomes.
This Strategist owns assigned accounts across Shopping, paid search, and paid social for manufacturers and distributors. You translate channel performance into P&L impact for CFO, VP Ecommerce, and VP Sales audiences. Your scope includes Google, Microsoft, Meta, LinkedIn, TikTok, audience architecture, creative testing, measurement, and consultative client communication.
Key Responsibilities:
Own account diagnosis, roadmaps, and revenue outcomes Lead strategy calls, proposals, and quarterly business reviews Design full-funnel search and social strategies Build B2B audience and first-party activation architecture Report revenue lift, cohorts, and cost-to-serve Requirements:
Four-plus years of paid media management experience Direct experience with client strategy and execution Strong written and verbal communication skills Experience presenting to C-suite buyers Comfort supporting audits and proposals Use paid search, paid social, analytics, and consultative communication to guide Directive Consulting accounts toward measurable revenue outcomes.
Own account diagnosis, roadmaps, and revenue outcomes Lead strategy calls, proposals, and quarterly business reviews Design full-funnel search and social strategies Build B2B audience and first-party activation architecture Report revenue lift, cohorts, and cost-to-serve Requirements:
Four-plus years of paid media management experience Direct experience with client strategy and execution Strong written and verbal communication skills Experience presenting to C-suite buyers Comfort supporting audits and proposals Use paid search, paid social, analytics, and consultative communication to guide Directive Consulting accounts toward measurable revenue outcomes.