B2B Paid Media Account Strategist

16 hours ago

Montreal, Quebec, Canada Directive Full-time
Lead B2B paid search and social accounts for Directive Consulting, working remotely in Canada with a focus on strategy, attribution, and growth outcomes. This Strategist owns assigned accounts across Shopping, paid search, and paid social for manufacturers and distributors. You translate channel performance into P&L impact for CFO, VP Ecommerce, and VP Sales audiences. Your scope includes Google, Microsoft, Meta, LinkedIn, TikTok, audience architecture, creative testing, measurement, and consultative client communication. Key Responsibilities:

Own account diagnosis, roadmaps, and revenue outcomes Lead strategy calls, proposals, and quarterly business reviews Design full-funnel search and social strategies Build B2B audience and first-party activation architecture Report revenue lift, cohorts, and cost-to-serve Requirements:

Four-plus years of paid media management experience Direct experience with client strategy and execution Strong written and verbal communication skills Experience presenting to C-suite buyers Comfort supporting audits and proposals Use paid search, paid social, analytics, and consultative communication to guide Directive Consulting accounts toward measurable revenue outcomes.