Director of Marketing Strategy in Defense

7 days ago

Montreal, Quebec, Canada Socket.dev Full-time
Elevate CAE’s marketing strategy within Defense & Security as the Director of Marketing Strategy. Champion go-to-market initiatives that enhance CAE's status with military and government stakeholders. In this strategic leadership role, you will define the marketing roadmap for CAE's Defense & Security division, focusing on integrated strategies that drive business growth. Your expertise in product marketing, combined with your ability to foster collaborations across teams, will be pivotal in achieving objectives. Additionally, you will be tasked with implementing account-based marketing tactics and assessing the impact of global campaigns.

Key Responsibilities
• Develop and implement a global marketing strategy for Defense sector
• Lead product and solution messaging for market success
• Enhance digital marketing strategies for customer engagement
• Coordinate CAE’s participation in strategic industry events
• Inspire and manage a global marketing team

Requirements:
• 15+ years of marketing leadership experience
• Relevant Bachelor’s degree; advanced degrees are a plus
• Proven success in B2B and B2G environments
• Familiarity with defense market dynamics
• Strong analytical abilities and communication skills Leverage your strategic marketing acumen to strengthen CAE's role in the Defense & Security arena.