Director, Brand

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd. Come join us if you are looking for a purpose-driven and authentic career MNTD is looking for a highly entrepreneurial, commercially minded brand leader to help build the next stage of the business. This is a broad, hands-on leadership role for someone who knows how to build a brand and grow a business at the same time. You will own the day-to-day performance of MNTD while shaping how the brand shows up in the market, from growth strategy and digital marketing to campaigns, retail, partnerships, storytelling, customer experience and commercial planning. You will operate with the speed and resourcefulness of an early-stage business, while having access to the capabilities, infrastructure and expertise of the broader Knix organization. The right person is equally comfortable developing the strategy, reviewing a P&L, briefing a creative campaign, managing an agency, evaluating paid media performance, building a retail or brand partnership and jumping in to solve an executional problem when needed. This role requires someone who creates momentum rather than waits for direction. You should be excited by ambiguity, motivated by growth and comfortable moving between big-picture thinking and detailed execution. What You’ll Own

Develop and execute the annual brand and marketing strategy for MNTD, translating business goals into clear consumer-facing plans. Build integrated campaigns that create awareness, conversation and demand across paid, owned, earned and retail channels. Shape the stories MNTD tells around its products, consumer, innovation and brand point of view. Identify cultural moments, partnerships, collaborations, creators and brand opportunities that can introduce MNTD to new audiences. Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions, retail moments and key brand milestones. Partner with creative teams, agencies and external talent to bring ideas to market quickly while maintaining a clear and differentiated brand identity. Develop a strong understanding of the MNTD customer and use consumer insights, performance data and cultural signals to guide decisions. Drive Growth

Build an integrated growth plan that connects brand marketing, digital acquisition, retention, retail and partnerships. Understand the full customer journey from awareness through acquisition, conversion, retail engagement, retention and repeat purchase. Partner with internal eCommerce experts to continually improve site experience, merchandising, landing pages and conversion. Oversee email and SMS strategy, including campaigns, lifecycle marketing, segmentation and retention. Identify and test new channels, audiences, partnerships and growth opportunities while building a disciplined approach to measurement and learning. Balance short-term revenue opportunities with the longer-term work required to build brand awareness, customer demand and market presence. Use retail as a meaningful growth and brand-building channel, connecting physical experiences with digital marketing and broader commercial goals. Own the Business

Own the MNTD P&L and understand the levers driving revenue, gross margin, marketing investment and profitability. Build annual and quarterly commercial plans and regularly evaluate performance against them. Track the metrics that matter, including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin and marketing efficiency. Lead weekly and monthly business reviews, identifying what is working, where performance is off track and what actions need to happen next. Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotional decisions. Make thoughtful tradeoffs across brand investment, customer acquisition, retail growth, margin and near-term revenue. Build processes and operating rhythms that allow the business to move quickly without creating unnecessary complexity. Lead and Execute

Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging acquisition channels. Act as the day-to-day leader for MNTD, connecting the work happening across marketing, eCommerce, retail, creative, growth, merchandising, operations and finance