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Ecommerce Manager

3 months ago

Montreal, Canada BUGATCHI Full time

e-Commerce Manager


BUGATCHI is seeking a highly motivated, results-oriented e-Commerce Manager with a passion for achieving significant digital and strategic growth focused on luxury menswear. This position is based in Montreal. The E-commerce Manager is responsible for aiding in the development and execution of Bugatchi’s e-commerce and digital strategy and this includes, but is not limited to, the following responsibilities:


Reporting


  1. Monitor key performance indicators (KPIs) such as site traffic, conversion rates, average order value, and customer retention.
  2. Generate regular reports on ecommerce performance and provide actionable insights to senior management.
  3. Preparedaily, monthly, quarterly reports to be sent to leadership regarding e-commerce performance.


Broadcast Go-to-Market Calendar


  1. Develop and execute detailed go-to-market strategies for product launches, promotional campaigns, and seasonal events.
  2. Identify target customer segments, key messaging, and value propositions.
  3. Coordinate cross-functional teams to ensure all aspects of the launch are executed effectively and on time.
  4. Work closely with product development teams to understand product features, benefits, and launch timelines.
  5. Conduct market research to understand customer needs, competitive landscape, and market trends.
  6. Use data and insights to inform go-to-market strategies and optimize launch plans.


e-Commerce Project Management


  1. Lead cross-functional teams, including developers, designers, marketers, and other stakeholders, to ensure successful project execution.
  2. Collaborate with the UX/UI team to improve site navigation, product discovery, and checkout processes.
  3. Monitor project progress and adjust as necessary to meet project objectives.
  4. Develop and optimize the website navigation to enhance the discovery, browse and shopping/conversion experience.
  5. Partner with E-commerce platform manager and developer to evolve on-site features and functionality, including through site optimization and testing.
  6. Develop and manage on-site content calendar to drive product and category sales results, support brand awareness and enhance brand perception.
  7. Develop and manage on-site promotional and events calendar to drive sales and support marketing initiatives.
  8. Partner with Creative and Content team to develop storytelling and creative assets for the E-commerce channel, including newsletters and SMS.
  9. Partner with Marketing and Social Media team to ensure 360-degree integration of online/offline campaigns.


Digital Marketing


  1. Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and content marketing.
  2. Collaborate with internal & external teams to create engaging and high-quality content for various digital platforms.


Merchandising


  1. Curate and manage the online product catalog, including product descriptions, images, pricing, and inventory levels.
  2. Plan and implement product promotions, sales events, and seasonal campaigns.
  3. Enhance the online shopping experience by creating engaging and user-friendly product pages and category layouts.
  4. Work with the marketing team to align merchandising efforts with digital marketing campaigns, including email marketing, social media, and paid advertising.
  5. Utilize ecommerce platforms (e.g., Shopify) and content management systems to manage and optimize online merchandising.
  6. Manage the product catalog and inventory to ensure timely and accurate product activation.


Buying/Planning


  1. Conduct market research to identify emerging trends, customer preferences, and competitor activities.
  2. Analyze sales data and customer feedback to inform product selection and forecasting.
  3. Analyze sales performance and profitability of product assortments.
  4. Coordinate with the wholesale team to align product promotions and marketing efforts.


Customer Acquisition


  1. Develop and execute email and SMS marketing campaigns, including newsletters, promotional offers, product announcements, and automated workflows.
  2. Collaborate with graphic designers, copywriters, and other team members to create engaging and visually appealing content.
  3. Grow and maintain the email and SMS subscriber base through various acquisition strategies.
  4. Monitor and analyze the performance of email and SMS campaigns, including open rates, click-through rates, conversion rates, and unsubscribe rates.
  5. Conduct A/B testing on email and SMS campaigns to determine the most effective strategies and content.
  6. Generate regular reports and provide actionable insights to improve future campaigns.


Additional E-commerce and Digital Marketing projects, as required.



Qualifications:

  1. Bachelor’s Degree in commerce, marketing or related field.
  2. 4+ years’ combined digital and e-commerce experience with a fashion brand.
  3. Significant experience working with digital marketing platforms and analytics and/or with third-party digital marketing agency.
  4. Strong understanding of social media landscape including Facebook, Instagram, Twitter (X), YouTube, Pinterest and emerging platforms.
  5. Strong understanding of BUGATCHI brand and the competitive landscape.
  6. Possesses a keen affinity for growing and scaling significant e-commerce business.
  7. Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
  8. Strong experience with Shopify Plus and Google Analytics.
  9. Highly organized, self-starter with strong copywriting and verbal communication skills.
  10. Collaborative, creative and adaptive work style.
  11. Excellent project management skills.
  12. Demonstrates basic knowledge and understanding of the principles of marketing, advertising, promotional and digital content.
  13. Comfortable working with Microsoft Office (Word, Excel, PowerPoint).


Candidates must be legally authorized to work in Canada. Unfortunately, due to the receipt of a significant number of applications, only selected candidates will be promptly contacted to proceed with our interview process and, therefore, we will be unable to respond to email, fax and telephone inquiries regarding your application status. Thank you for your submission and interest in employment at BUGATCHI.