Director, Product Marketing

Join to apply for the Director, Product Marketing role at Affirm. Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Director of Product Marketing to lead our go-to-market strategy and narrative development across Affirms commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirms shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption and growth. This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of storytelling, systems thinking, and strategy, and who can build scalable programs that connect market insights to product decisions. What You'll Do Lead Product Marketing Strategy – Define and execute Affirms enterprise and merchant product marketing strategy across payments, commerce and retail products. Partner with Product, Marketing and Sales leaders to define positioning, messaging and go‑to‑market strategies that differentiate Affirms in the market. Champion Product Narratives and External Storytelling – Craft key product narratives for company keynotes, investor relations, executive communications and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners and the broader market. Drive Go‑To‑Market Excellence – Partner with cross‑functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships and customer success. Create playbooks, messaging frameworks and sales narratives that help internal teams effectively position Affirms value. Create Feedback Systems and Market Insight Loops – Build and operationalise structured feedback loops between customer‑facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners and consumers inform future product strategy and roadmap prioritisation. Partner Cross‑Functionally to Drive Impact – Collaborate with Product and Data teams to synthesise insights from customer data, market trends and usage analytics to inform strategic decisions. Partner with Communications, Brand and Investor Relations to ensure consistent messaging across audiences and moments. Represent Affirms Externally – Serve as a visible, credible voice of the company – participating in key customer meetings, industry panels and thought leadership events. Act as a trusted advisor to enterprise partners, communicating Affirms innovation roadmap and market vision. What We Look For 10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B and payments or commerce ecosystems. Proven ability to translate complex product capabilities into differentiated market narratives. Experience building and leading feedback systems that connect customer insights to product decisions. Strong understanding of merchant and partner ecosystems across retail, commerce or fintech. Demonstrated success leading go‑to‑market strategy for enterprise or platform products. Exceptional storytelling, communication and executive influence skills – both written and verbal. Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes and customer advisory boards. Data‑driven mindset with the ability to synthesize qualitative and quantitative insights. Comfortable operating in high‑visibility, cross‑functional environments with senior leaders and external stakeholders. A systems thinker who can connect dots between market forces, customer needs and company strategy. Benefits Health care coverage – Affirms covers all premiums for all levels of coverage for you and your dependents. Flexible Spending Wallets – generous stipends for spending on technology, food, various lifestyle needs and family forming expenses. Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge. ESPP – an employee stock purchase plan enabling you to buy shares of Affirms at a discount. Pay Grade – S Equity Grade – 7 Employees new to Affirms typically come in at the start of the pay range. Affirms focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job‑related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidised medical coverage, dental and vision for you and your dependants). CAN base pay range per year: $191,000 - $271,000 Affirms is proud to be a remote‑first company The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirms in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirms office. A limited number of roles remain office‑based due to the nature of their job responsibilities. We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualised support during the hiring process. [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirms will consider for employment qualified applicants with arrest and conviction records. By clicking "Submit Application," you acknowledge that you have read Affirms Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use and storage of your personal information as described therein. Job Details Seniority level: Director Employment type: Full‑time Job function: Marketing and Sales #J-18808-Ljbffr