Senior Growth Marketing Manager, Reverse Mortgage
1 day ago
Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.
We are a big (and growing) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Work
Reporting to the Director, Marketing Growth Businesses, the Senior Growth Marketing Manager, Reverse Mortgage will lead and manage growth marketing initiatives from ideation to implementation for Equitable Bank’s reverse mortgage business. Collaborating with a wide-range of stakeholders, the Senior Growth Marketing Manager, Reverse Mortgage will build, own, and manage tactics to improve top-of-funnel lead generation, while establishing and managing lead nurture capabilities to drive customer acquisition. The TBC will also be responsible for helping to develop referral sources and partnership opportunities.
The Core Responsibilities
- Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non-paid channels, partnerships and referral strategies
- Identify opportunities to improve key conversion funnel metrics (e.g., site traffic, lead conversion, application volume) through a range of strategies and implement tactics with a test & learn mentality
- Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators, driving improved conversion, developing a deep understanding of our target consumer and their path to purchase
- Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.
- Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness including content and design.
- Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals
- Work in constant communication with key stakeholders across product, marketing, and sales.
- Monitor target metrics related to acquisition and conversion, consistently reporting on project performance
- Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of new tactics, make recommendations and share insights with key stakeholders.
- Identify industry trends and innovation opportunities to continuously improve our customer acquisition and experience.
- 5-7 years in a similar role.
- Post-secondary education in Marketing, Communications, or related experience
- Substantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors.
- Appropriate technical knowledge to understand various platforms such as CRM and Lead Management Automation; web reporting and measurement, analytics; as well as the ability to translate digital analytics into business insights and data-informed recommendations
- Ability to think critically and challenge status quo while delivering solutions that fit within an organization’s culture.
- Have an ability to translate data into business insights through campaigns and A/B testing
- Expertise developing content strategies and working with creative teams.
- Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs
- Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring their manager has an appropriate level of awareness/detail on projects to support.
- Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders
- Strong verbal, written and communication skills.
- Track record of delivering key business results
- Financial Services marketing experience would be an asset.
Competitive discretionary bonus
✨ Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We can’t wait to get to know you
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