AI Content Marketing Lead

AI Content Marketing Lead

About BigGeo

BigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds.
We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.
We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.

Why BigGeo Exists and Why People Build Here

Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.

People build here because:

• The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.
• Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.
• We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.
• You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.
• We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.

The Role

BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about.

This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.

You will own BigGeo’s content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries.

You will also explore a rapidly changing part of modern marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem.

This is a high-ownership role for someone who can find the interesting story behind complex technology, develop a strong point of view, and build the systems required to turn those ideas into sustained market awareness.

What You Will Build and Own

As AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo.

You will build and own:

• BigGeo’s content strategy and editorial direction
• Brand narratives and points of view around the Spatial Cloud
• Content and campaigns designed to increase brand awareness
• Technology, customer, people, and industry storytelling
• Executive and company thought leadership
• AI visibility and generative engine optimization strategies
• Organic search and emerging discovery strategies
• BigGeo’s social content strategy and experimentation
• Customer stories, use cases, and outcome‑driven content
• PR and communications opportunities around launches, industry conversations, and company moments
• AI-powered workflows for research, ideation, creation, repurposing, and distribution
• Experiments across new AI tools, channels, formats, and discovery mechanisms
• Measurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growth

Key Responsibilities

Brand Narrative and Storytelling

• Find and develop compelling stories about BigGeo’s technology, customers, people, industries, and the problems we are solving
• Translate complex concepts involving spatial data, infrastructure, AI, and real‑world systems into ideas people can understand and remember
• Help shape BigGeo’s voice, point of view, and the