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Content Writer

2 months ago

Calgary, Canada Catch Digital Full time

Are you a skilled content writer with a passion for crafting persuasive, engaging copy that drives results? Catch Digital is on the lookout for a contract content writer/copywriter who can bring our clients' visions to life through expertly written websites and landing pages.


About the Role

This is a freelance, contract-based position with hourly compensation. We manage multiple website and landing page projects at any given time, and while the workload can fluctuate, we're looking for a reliable contractor who can consistently take on 1-2 projects on an ongoing basis.


What You’ll Be Doing

  • Content Creation: Write compelling, conversion-focused copy for websites and landing pages, utilizing our proprietary methodologies and Google Docs templates.
  • Wireframe Alignment: Ensure that your content fits seamlessly within the wireframe structure of each project, maintaining the appropriate length and format for various text areas.
  • (Optional) Client Collaboration: Engage with clients to understand their vision and gather necessary content through a structured questionnaire that you’ll help refine and develop.
  • Audience Resonance: Craft content that deeply resonates with the target audience, which can vary significantly depending on the client’s industry and business goals.
  • Brand Consistency: Follow and adapt to the specific tone and writing styles of our clients' brands, ensuring that all content is aligned with their unique voice and messaging.
  • SEO Optimization: Create SEO-friendly content, incorporating targeted keywords to enhance visibility and search engine ranking.
  • Weekly Meetings: Participate in a weekly call every Monday to discuss project updates, feedback, and next steps.
  • AI Integration: Leverage AI tools to streamline the writing process and enhance content quality.
  • Content Review: Analyze client-provided inspiration and feedback to ensure the final content aligns perfectly with their brand and goals.


You’re Probably a Match If You Have:

  • Experience: A strong portfolio showcasing your copywriting skills, especially in website and landing page content.
  • Wireframe Knowledge: The ability to comprehend and work within the constraints of a wireframe, ensuring content is appropriately structured and formatted.
  • SEO Knowledge: A solid understanding of SEO best practices and how to implement them in your writing.
  • Creativity & Precision: The ability to craft persuasive, engaging content that clearly communicates client value propositions.
  • Audience Insight: A keen understanding of how to tailor content to resonate with diverse target audiences across various industries.
  • Brand Adaptability: Experience in following and maintaining consistent brand tone and style across different projects.
  • Tech-Savviness: Comfort using AI tools and learning new technologies to optimize the copywriting process.
  • Excellent Communication: Strong skills in client interaction, especially in creating content questionnaires and gathering detailed project requirements.


About Catch Digital

Catch Digital is a transparent, results-driven digital marketing agency committed to helping businesses grow. Our approach is systematic and ROI-focused, delivering high-converting websites and landing pages tailored to our clients’ needs.

What We Offer

  • Flexible Hours: Set your own schedule and work when it suits you.
  • Regular Projects: While not guaranteed, you'll have a steady flow of projects, typically 1-2 per week.
  • Growth Opportunities: Expand your role into other content areas, such as email marketing and ad copy, based on your performance and creativity.
  • Professional Development: Access to training and resources to sharpen your skills using our proven methodologies.


Compensation

This is a freelance, part-time role with hourly pay ranging from $25.00 to $35.00, depending on experience. You’ll be expected to work 4 to 20 hours per week, with the flexibility to manage your own time. Invoices are submitted bi-monthly.


Interview Process

  • Shortlist: Initial review of applications and portfolios.
  • Assessment: Short, focused assessment where you’ll be provided with a wireframe of a hypothetical client. Your task will be to craft the content for this project, which will be evaluated for alignment with our standards.
  • Interview: A formal interview to discuss your assessment, experience, and fit for the role.
  • Candidate Selection: The top candidate will be selected and offered the contract.


The assessment is a crucial part of our hiring process, helping us identify top-tier candidates who can deliver high-quality content that aligns with client needs and expectations.


How to Apply

Ready to elevate your copywriting career? If you’re excited to create content that captivates and converts, please send your resume along with a portfolio of writing samples, especially those related to websites and landing pages. Join Catch Digital and help us build digital experiences that make a difference.


Job Type: Part-time, Freelance

Pay: $25.00 - $35.00 per hour

Location: Remote, Western Canada