Senior Qualitative Insights Strategist
2 hours ago
Prince Edward, Ontario, Canada
MERGE
Full-time
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Turn qualitative interviews into strategic direction at MERGE through insightful analysis, polished writing, and confident presentation. This hybrid role serves health and wellness clients.
The Senior Qualitative Insight Director acts as a solo Strategist or Coach, making most project decisions across research design, execution, analysis, and deliverables. You will translate participant conversations into themes, implications, recommendations, and visual stories. You will also deepen client relationships, mentor teammates, and strengthen strategic expertise.
Key Responsibilities:
Craft questionnaires and discussion guides for study objectives Facilitate conversations across topics and participant types Identify themes and connect them to larger narratives Write clear reports with implications and recommendations Represent MERGE in external-facing settings Requirements:
Seven-plus years in market research or agency settings Experience moderating and delivering excellent client deliverables Ability to coach teammates and teach continuously Flexibility for travel and project scheduling needs Compliance with time-tracking and required guidelines Use moderation, qualitative analysis, and strategic communication to help MERGE deliver meaningful client insight.
Craft questionnaires and discussion guides for study objectives Facilitate conversations across topics and participant types Identify themes and connect them to larger narratives Write clear reports with implications and recommendations Represent MERGE in external-facing settings Requirements:
Seven-plus years in market research or agency settings Experience moderating and delivering excellent client deliverables Ability to coach teammates and teach continuously Flexibility for travel and project scheduling needs Compliance with time-tracking and required guidelines Use moderation, qualitative analysis, and strategic communication to help MERGE deliver meaningful client insight.