Director Marketing Technology and Analytics
13 hours ago
Winnipeg, Manitoba, Canada
Intact Financial Corporation
Full-time
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Lead Intact’s marketing technology and analytics strategy through a hybrid work model, shaping digital platforms and customer-focused solutions. Guide integrated capabilities that improve campaign efficiency and personalization.
As Director, Marketing Technology, Analytics and Digital Platforms, you will lead MarTech, digital platforms, and marketing analytics strategy. You will oversee core capabilities while collaborating with marketing, IT, data, privacy, security, and analytics teams. Your work will accelerate digital transformation and strengthen customer experience.
Key Responsibilities:
Develop Intact’s MarTech vision and prioritized strategic roadmap Oversee CMS, customer data, automation, personalization, and measurement platforms Coordinate integrated solutions across marketing, IT, and data teams Strengthen consent, identity, data quality, and audience governance Build and manage a team of MarTech experts Requirements:
Bachelor’s degree in marketing, information technology, or related field Minimum ten years’ digital marketing or technology experience At least five years in a MarTech leadership role Expertise with Salesforce Marketing Cloud or Adobe platforms Eligibility to work in Canada; Quebec candidates require bilingualism Direct Intact’s MarTech, analytics, and digital platform capabilities through leadership, governance, measurement, and customer-focused innovation.
Develop Intact’s MarTech vision and prioritized strategic roadmap Oversee CMS, customer data, automation, personalization, and measurement platforms Coordinate integrated solutions across marketing, IT, and data teams Strengthen consent, identity, data quality, and audience governance Build and manage a team of MarTech experts Requirements:
Bachelor’s degree in marketing, information technology, or related field Minimum ten years’ digital marketing or technology experience At least five years in a MarTech leadership role Expertise with Salesforce Marketing Cloud or Adobe platforms Eligibility to work in Canada; Quebec candidates require bilingualism Direct Intact’s MarTech, analytics, and digital platform capabilities through leadership, governance, measurement, and customer-focused innovation.