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Marketing Specialist

4 months ago

Vancouver, British Columbia, Canada Targeted Talent Full time

Roles and Responsibilities

  • Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results.
  • Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence.
  • Create or support the development of content, spanning a multitude of different content formats and types.
  • Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem.
  • Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience.
  • Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact.
  • Partner with key stakeholders within marketing as well as cross-functionally.
  • Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords.
  • Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

Qualifications

  • B.A./B.S. degree in marketing or related field required
  • 1-3 years of professional experience in a marketing role
  • Results-oriented with a metric mindset, a can-do attitude, and an eye for detail
  • Extremely comfortable in a fast-growth start-up environment
  • Experience in B2B SaaS marketing a big plus
  • Must have the ability to learn quickly and effectively
  • Excellent organizational, project, and time management skills