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Senior Digital Advisor

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Toronto, Ontario, Canada Ombudsman Ontario Full time
Effective April 1, 2024 the salary range for this position is $76, 231 to $109, 842 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined.

The Ministry of Citizenship and Multiculturalism is seeking a Senior Digital Advisor.

This essential position entails developing and executing a comprehensive digital strategy for MCM's web presence and social media platforms.

The successful candidate will be responsible for crafting and implementing a digital strategy that aligns with the ministry's goals, managing and enhancing our web properties to ensure a seamless user experience, and driving social media initiatives to enhance MCM's online presence.

Collaboration with cross-functional teammates to integrate digital technologies and analyzing digital trends to inform MCM's strategy are also key aspects of this role.

The ideal candidate also has web editor and digital content creation expertise and a creative mindset passionate about innovation in the digital space.


This is your chance to make a difference - join us as the Senior Digital Advisor and play a key role in shaping the Ministry's online presence.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.


We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.


Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.


We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code.

Refer to the "How to apply" section if you require a disability-related accommodation.

What can I expect to do in this role?In this role, you will:

  • Assess client needs and provide strategic advice on digital and social media opportunities. Develop and execute digital strategies and tactics for web and social.
  • Design, develop, and maintain digital communications products to promote ministry initiatives.
  • Ensure quality and consistency of digital communications across ministries.
  • Lead the development and delivery of integrated digital campaigns.
  • Lead the development of dynamic digital content (build, update, create and maintaining pages and intranet pages) ensuring compliance with accessibility standards.
  • Research and analyze social media trends to enhance the ministry's strategy and presence.
  • Use analytical tools to measure the impact and effectiveness of social media content.
  • Monitor online conversations and respond to inquiries on ministry social media platforms.
  • Liaise with digital experts and other advisors to provide strategic communications advice.
  • Plan, create, and coordinate approvals and distribution of social media assets to support ministry events and announcements.
How do I qualify?

Digital Communications Skills:
You can demonstrate:

  • knowledge of digital and social media trends, web standards, tools, and technologies
  • an ability to utilize web tools such as (eg. Google Analytics, Brandwatch, and Meltwater), content management systems (eg. WordPress), and web application technologies (eg. HTML5)
  • an ability to create informative and attractive content for social media channels and oversee social media programs
Strategic Planning Skills:
You can demonstrate:

  • an ability to link current actions to long-term ministry and government-wide priorities
  • an ability to evaluate and interpret complex information using analytical techniques
  • an ability to analyze complex problems and leverage that information to develop effective digital communications strategies
  • problem-solving skills to assess situations, anticipate consequences, and determine appropriate responses
Interpersonal and Consultation Skills:
You can demonstrate:

  • consultation skills to effectively meet with clients and stakeholders to understand and determine their needs
  • relationship management skills to build collaborative relationships across a broad spectrum of clients
  • an ability to interact with others respectfully, and consider diverse backgrounds, experiences, and styles
  • negotiation and persuasion skills to influence staff and management on digital communications strategies
Project Management and Organizational Skills:
You can demonstrate:

  • organizational and planning skills to operate in a fast-paced work environment
  • project management skills to lead and implement initiatives that achieve business and communications objectives
  • an ability to meet tight deadlines and manage multiple projects simultaneously.
Communication Skills:
You can demonstrate:

  • written and verbal communication skills for delivering effective messages across multiple platforms and for varied audiences
  • communication and presentation skills to explain digital productions and implementation options to senior managers