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Future Student Advisor
2 months ago
The Future Student Advisor represents and promotes CNC and its programs, services, awards, and financial aid, supporting student recruitment activities from enquiry to acceptance into the College.
Key Responsibilities- Develop and implement an annual recruitment plan to accomplish the goals established in the College Strategic Plan and Strategic Enrolment Management (SEM) Plan.
- Enhance the visibility of the College and inspire prospective students to become qualified and enrolled at CNC by promoting academic programs and services through various platforms.
- Work closely with College staff, faculty, and administrators to assist applicants in becoming qualified and enrolled at CNC.
- Deliver recruitment presentations in various settings, utilizing a range of tools and publications, to a variety of audience sizes.
- Develop and maintain relationships with various stakeholders, including parents, secondary school counsellors, teachers, and community partners.
- Regularly monitor and analyze application reports, and contact unqualified and incomplete applicants with strategies and tactics to enable prospects to become qualified applicants.
- Coordinate CNC faculty classroom visits to secondary schools, respond to inquiries from prospective students, and represent the College at external and internal events.
- Provide prospective students with information on skills requirements and make recommendations for appropriate assessments, career exploration, and possible job visitations.
- Work with admission staff to share knowledge of the recruitment process to support student enrolment outcomes.
- Participate in SEM committee work as assigned, generate and maintain statistics, and track admission and registration activity to measure recruitment outcomes.
- Update, monitor, and track prospective student data to maintain consistent connection with prospective students and guide them through to acceptance.
- Stay abreast of current market trends in the post-secondary sector and apply them to the Northern BC context where applicable.
- Assist in the production of social media marketing materials, play an active role in the development of recruitment publications and resources, and create and maintain contact lists with secondary school counselors and teachers.
- Create, schedule, and conduct campus tours, plan and implement on-campus recruitment events, and assist in the execution of other college student events.
- Bachelor's degree (or higher) specializing in Business, Marketing, or a relevant field of study.
- 2 years or more directly related experience in student recruitment, admissions, academic advising, or related student services department, and/or marketing, communications, or related communications services department.
- Familiarity with the secondary and post-secondary environment, as well as the life cycle of a student from recruitment to graduation.
- Outstanding interpersonal and promotional skills, including experience in public speaking with diverse and different sized audiences, both in-person and virtually.
- Excellent public speaking skills and the ability to make effective recruitment presentations to groups of prospective students and their influencers, both in-person and virtually.
- Excellent written and verbal communication skills, with the ability to convey information and messaging well, with formal correspondence.
- Demonstrated ability to apply creativity, innovation, and resourcefulness to daily work.
- Proficiency in Microsoft Office Suite.
- Working knowledge and experience with a Student Information System and Client Relationship Management system is an asset.
- A high degree of initiative, organizational, and time management skills, and problem-solving abilities are essential, with a strong orientation towards teamwork.
- Ability to exercise tact, discretion, good judgement, and diplomacy.
CNC is a leading post-secondary institution in Northern BC, offering a range of academic programs and services to support student success.
