Sales Director

Special Relocation Services

JOB TITLE:

Regional Marketing Director

COMPANY OVERVIEW:

Gentle Transitions, a WellRive company, is a nationally recognized leader in the Senior Move Management industry. Gentle Transitions and WellRive have been serving active and older adults throughout California, who are seeking assistance with their transition. The downsizing and moving process can be overwhelming to both client and family; Gentle Transitions, a WellRive company, helps reduce client stress by managing all logistical aspects of the transition. We are known for our high-quality customer satisfaction and outstanding employee satisfaction.

GENERAL JOB SUMMARY:

The Regional Marketing Director for Gentle Transitions, a WellRive company, plays a pivotal role in driving the growth and success of our Move Management services within your assigned region. This position requires a strategic, dynamic, and results-driven professional who can oversee regional corporate marketing strategies and execute community-level marketing tactics to engage with the local active adult, senior living community, families, and partners.

Reports to: SVP Business Development

Key Responsibilities:

Regional Corporate Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy tailored to the unique needs and demographics of the active and older adult population within your region. This includes market research, competitor analysis, and customer segmentation.
• Budget Management: Collaborate to create and manage the regional marketing budget, ensuring that resources are allocated effectively for maximum ROI (return on investment).
• Partnership Management: Cultivate and maintain B2B corporate relationships with senior living operators, healthcare providers, real estate agents, and other key partners to drive referrals and business opportunities.
• Data Analysis: Regularly analyze marketing performance and provide reports to the corporate office, recommending adjustments to marketing strategies as necessary.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials within the region.

Local Community Marketing Responsibilities:

• Lead Generation: Generate and maintain active leads, fostering relationships with local influencers and professionals to drive client referrals.
• Event Planning: Prioritize, organize, and oversee local events such as senior expos, presentations, and educational seminars to connect with the target audience and showcase our services.
• Content Creation: Maintain an active professional social media presence.
• Community Outreach: Establish a presence within the local senior community, attending senior center events, networking with local organizations, and providing informative presentations.
• Client Engagement: Foster strong customer relationships by providing personalized support and ensuring a positive client experience throughout the relocation process.
• Team Collaboration: Maintain relationships with team members to ensure a positive client experience.
• Some travel required within and outside of California.
• Performs all other duties and tasks as assigned.

Qualifications:

• Bachelor's degree in marketing, Business, or equivalent experience.
• Minimum of 3 years of experience in marketing, preferably in senior services, hospitality, or related industry.
• Proven experience in developing and implementing successful marketing strategies.
• Excellent communication, negotiation, and relationship-building abilities.
• Proficiency in data analysis and the use of marketing analytics tools.
• Deep understanding of the unique needs and preferences of the active adult and senior population.
• Demonstrated ability to adapt marketing strategies to the local community and target audience.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person