Analyst, Digital Operations

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What you'll do

As a Retail Media Network Ad-Ops Analyst within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.

  • Develop and execute strategic advertising campaigns tailored for retail media platforms.
  • Analyze campaign performance data to understand the effectiveness of strategies and tactics
  • Work closely with cross-functional teams, including creative, account management, and technology, to deliver cohesive and integrated campaigns
  • Monitor market trends and competitor activity within the retail media landscape to identify opportunities and threats
  • Manage campaign budgets and forecasts, ensuring we deliver excellent ROI for our clients
  • Continuously test and optimize ad placements, targeting strategies, and creative formats
  • Educate and advise clients on best practices, campaign enhancements, and optimization strategies
  • Collaborate with our product development team to enhance our advertising offerings based on your frontline insights
  • Craft detailed reports that articulate campaign performance and provide actionable insights for client review
  • Work to resolve any issues that arise throughout the campaign, ensuring swift and effective solutions
  • Maintain an agile approach to managing campaigns, adapting quickly to changes within the platform or the market to capitalize on emerging opportunities
  • Regularly interact with the sales team to support pre-sales activities, including creating media plans and strategy proposals
  • Participate in regular training sessions to stay current with the latest technologies and methodologies in retail media advertising

What you bring

  • A Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field, with 1-3 years of hands-on experience in digital advertising campaign management with some or all of the following - Offsite Programmatic Platforms, Offsite Social Platforms, Onsite Display via Google Ads Manager, Onsite Sponsored Products via Criteo
  • Knowledge of Google Ads Manager, Criteo and Google DV360
  • Proficiency in data analysis and performance metrics, using insights to optimize campaign strategy and execution
  • Strong communication and collaboration skills, enabling effective work with teams and clear reporting to clients
  • An understanding of retail media networks and their role in contemporary advertising strategies
  • The ability to manage multiple projects in a dynamic, fast-paced environment with a keen attention to detail
  • A growth mindset, eager to keep up with industry trends and apply new techniques to enhance campaign performance
  • Provide thought leadership and contribute to the development of best practices within the retail media network ecosystem
  • A collaborative team player who can also drive projects independently and take ownership of responsibilities

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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