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Specialist, Web Analytics
2 months ago
We are seeking a highly skilled Digital Analytics Specialist to join our team and drive net revenue growth, supporter loyalty, and supporter engagement through data-driven insights.
About the RoleThe Digital Analytics Specialist will be responsible for managing the configuration of Google Analytics 4 (GA4) and tagging across our web properties, ensuring data accuracy and security through effective use of Google Tag Manager (GTM).
Key Responsibilities- Setup and configure GA4 properties and data streams
- Customize and manage GA4 events and key events
- Support IT with ensuring secure access management to web analytics platforms is maintained
- Work with IT to ensure best practice PII and security controls are in place to protect data
- Collaborate with internal clients to understand their business objectives and translate into analytics integration and technology strategy and requirements
- Ensure digital analytics data is appropriately integrated into larger Analytics ecosystem
- Troubleshoot and debug digital analytics issues when they arise
- Promote platform literacy and self-serve reporting and train platform users on GA4 and tagging best practices
- Collaborate with internal clients to develop end-to-end digital tracking and evaluation plans for Foundation programs
- Implement and manage tags using Google Tag Manager (GTM) and other tag management systems
- Create and maintain containers, tags, triggers, variables, and custom scripts to ensure accurate tracking and reporting
- Work with agency partners to implement and maintain agency tags, tracking pixels, etc
- Document, test, and validate tag implementation to ensure data accuracy and integrity
- Provide technical support to internal teams around analytics tagging data validation and data integration
- Collaborate with internal clients to gather requirements for the design, build, and production of reports and dashboards using Power BI
- Engage in marketing analytics activities and communicate insights to help program leads further program objectives
- Monitor and optimize data collection to improve data quality and reporting accuracy
- Keep up to date on market trends, research new technology uses, and advancements
- Document existing processes and data flows relating to digital analytics
- Collaborate with internal stakeholders on improving data fluency by helping democratize digital data, insights, and technology changes
- Manage budget and vendor activities in relation to digital analytics work outsourced
At Heart & Stroke, we are committed to fostering a culture of caring by implementing practices and programs that foster respect, compassion, trust, and attentiveness to our own and others' health and well-being.
What We OfferWe offer a competitive salary, generous paid time-off package, competitive health, medical, dental, and vision benefits, life insurance, disability benefits, an employee assistance program (EAP), and a defined contribution pension plan with employer matching.
We also provide a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
