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Communications Specialist

2 months ago

Winnipeg, Manitoba, Canada Workers Compensation Board of Manitoba WCB Manitoba Full time
Job Summary:

The Communications Officer plays a vital role in developing, implementing, and evaluating communication programs that support the organization's initiatives. This position provides public relations counsel and support to the organization, fostering a strong understanding, acceptance, and cooperation between the Workers Compensation Board (WCB) and its stakeholders.

Key Responsibilities:
  • Researches, writes, and edits communications plans, internal and external publications, news releases, articles, website content, letters, and social media posts, presentations, and speeches/speaking notes.
  • Manages, edits, and coordinates the layout and design of organizational literature and graphic displays created by external vendors to ensure timely completion.
  • Maintains the integrity of the WCB and SAFE Work Manitoba brand standards.
  • Performs some layout and design internally, including publications, presentations, signs, and documents.
  • Leads social marketing campaigns by working with business areas to conduct in-depth analysis.
  • Works with the organization's agency of record to develop research objectives.
  • Provides communication advice, support, and project management assistance to leadership, corporate/organizational project teams, committees, departments, and external stakeholders.
  • Manages the WCB and SAFE Work Manitoba websites, intranet, and social media channels, including developing annual digital content strategies, creating, updating, and maintaining content, and measuring analytics to evaluate performance and identify trends.
  • Manages, organizes, coordinates, and evaluates internal and external special events, including town halls, open houses, trade shows, conferences, media events, and announcements for internal and external stakeholders.
  • Establishes and maintains positive relationships with third-party providers, industry associations, and other external stakeholders to provide support/guidance and promote organizational programs and services.
  • Participates in the development and evaluation of departmental RFPs for external suppliers.
  • Conducts ongoing reviews to ensure that communications materials and tactics developed meet changing demographic needs of customers and manages necessary updates.
Qualifications:

The ideal candidate will possess a university degree in Communications, Public Relations, or Journalism, with a minimum of three years' experience working in a similar government or corporate environment. A combination of education and experience will be considered. The successful candidate will have a working knowledge of digital/social media and the internet, as well as superior written and verbal communication skills, including public speaking. Strong interpersonal skills and the ability to act with tact, diplomacy, integrity, and professionalism are essential. Ability to provide excellent customer service to internal and external stakeholders, manage multiple demands, and work under pressure within tight deadlines is required. Ability to adapt to a changing environment and work independently and in a team environment is also necessary. Certification or accreditation with a professional communication or public relations association would be an asset. Fluency in both official languages (English and French) is an asset for Designated Bilingual positions.

Additional Information:

The WCB is committed to building a skilled, diverse workforce with equitable representation of Indigenous persons, visible minorities, persons with disabilities, women, 2SLGBTQ+ persons, and members of other equity-seeking groups. Applicants are encouraged to indicate in their covering letter or resumé if they are a member of these groups. The WCB recognizes that individuals may face barriers that hinder their full and equal participation in the workplace and is committed to providing reasonable accommodation to all employees and candidates who are or may be disabled by one or more barriers in the workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. The Workers Compensation Board promotes safety and health in Manitoba workplaces and aims to help prevent and reduce the occurrence of workplace injuries and disease. Working with its partners, the WCB promotes safe and healthy workplaces, facilitates recovery and return to work, provides compassionate and supportive compensation services for workers and employers, and ensures responsible financial stewardship.