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Marketing Director

2 months ago

Brampton, Ontario, Canada Newell Brands Full time
Job Title: Sr. Manager, Marketing

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, and more. We are committed to delighting consumers by lighting up everyday moments.

Job Summary:

We are seeking a highly experienced Sr. Manager, Marketing to join our team. As a key member of our marketing team, you will be responsible for ensuring the delivery of the Global Segments country level P&L expectations and leading adaptation of the Global marketing strategies to relevant Country focused priorities.

Key Responsibilities:
  • Adapt the global brand strategy for the segment and Country, including leadership of brand foundational tools such as brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition, and winning aspiration compared to competition.
  • Assist the BU CEO in building the long-range strategic plan and lead the team in preparing the annual business plan for approval.
  • Drive the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate), and complexity reduction.
  • Translate business priorities into brand objectives, strategies, and plans, and effectively inspire and delight consumers through product performance, pricing, and positioning.
  • Manage P&Ls, including pricing product to derive maximum value, reducing unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense, and forecasting future performance.
  • Generate a 3-Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
  • Develop an omnichannel strategic plan, identifying where to play and how to win, and design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best-in-class PDPs, etc.
  • Drive impactful omnichannel brand communication, understanding and defining the brand personality, key messaging vehicles (on-line and traditional), and brand image guidelines.
  • Develop effective omnichannel promotional strategies, including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives, and impactful packaging graphics/messaging.
  • Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the brands.
Requirements:
  • A four-year University degree with a focus on business, marketing, or related field, MBA preferred.
  • 10+ years of brand management experience, including deep marketing, innovation, and general management experience.
  • Minimum 5 years' experience managing a team with the ability to attract and retain top talent; prior experience leading a large team and coaching for continued growth and success.
  • Industry experience in CPG and hardlines, with proven ability to be successful with both.
  • Prior demonstration of being a brand steward, building and implementing brand architecture, and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results, and competitor/category actions to drive leadership brand sales.
  • Proven success leading and seeking the input of the team, while guiding everyone to be better at what they do and how they perform.
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity, and positivity.