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Manager, Destination Development

2 months ago

Regina, Saskatchewan, Canada City of Regina Full time

Job Title: Manager of Destination Development

Company: City of Regina

About the Role:

We are seeking a highly skilled and experienced professional to lead our Destination Development team. As the Manager of Destination Development, you will play a pivotal role in shaping the future of tourism and events in our vibrant city.

About the Team:

The City of Regina is a dynamic and inclusive organization that values diversity and promotes a respectful and barrier-free workplace. Our team is passionate about creating unforgettable visits to Regina and driving tourism growth.

Key Responsibilities:

  • Lead the development and execution of Tourism Regina's brand strategy, including event activations, digital marketing, and engagement initiatives across all communication channels.
  • Oversee strategic planning, manage budgets, and ensure alignment with short- and long-term business goals.
  • Drive partner engagement, stakeholder approvals, and evaluate the effectiveness of campaigns and initiatives.
  • Develop, implement, and manage the business unit's goals and objectives to achieve short- to medium-term operational results.
  • Provide input to the development of the Tourism Regina budget, ensuring timely forecasting, ongoing analysis, and proactive mitigation strategies.
  • Oversee client management of external agencies and suppliers, ensuring consistent messaging and maximizing the value of expenditures.
  • Lead the execution of a visitor services strategy and ensure alignment with key tourism stakeholders.
  • Lead and coordinate the successful delivery of high-profile tourism and event-related projects within the Greater Regina Area.
  • Foster and build strong partnerships and relationships with key stakeholders, ensuring Tourism Regina is seen as a trusted resource.
  • Provide direct leadership, mentoring, training, and coaching of the Tourism Branch visitor services staff.
  • Contribute to the development of an annual branch-wide workforce plan, focusing on identifying necessary human resources in terms of capacity and competency.
  • Ensure that branch-specific policies, procedures, and practices are developed, maintained, and adhered to.

Key Qualifications:

  • A bachelor's degree in Marketing, Business Administration, Tourism/Hospitality Management, or a related field, combined with a minimum of 7 years of progressively responsible experience in tourism management, event planning, or a similar field.
  • Proven experience in a leadership or managerial role, demonstrating a strong ability to lead teams and manage budgets effectively.
  • Ability to oversee and guide strategic planning, ensuring alignment with both short- and long-term business goals.
  • Proficiency in managing budgets, including forecasting, ongoing analysis, and developing proactive mitigation strategies.
  • Expertise in developing and executing brand strategies, including event activations and digital marketing.
  • Strong skills in building and maintaining relationships with key stakeholders and partners, ensuring effective collaboration and support.
  • Ability to lead and coordinate high-profile tourism and event-related projects, ensuring successful delivery and alignment with objectives.
  • Experience in leading the execution of visitor services strategies and aligning them with stakeholder needs and expectations.
  • Proven ability to provide direct leadership, mentoring, and coaching to team members, fostering a high-performance environment.
  • Exceptional oral and written communication skills for presenting ideas, recommendations, and managing stakeholder interactions.
  • Skills in managing client relationships and overseeing external agencies and suppliers to ensure consistency and value.
  • Knowledge in developing, maintaining, and adhering to branch-specific policies, procedures, and practices.

Additional Requirements:

  • A satisfactory criminal record check, as per the City of Regina's Criminal Record Check Policy.
  • Proof of acquired education.
  • Additional assessments may be conducted to evaluate competencies, knowledge, skills, and abilities.

About the City of Regina:

The City of Regina is a vibrant and inclusive community that values diversity and promotes a respectful and barrier-free workplace. We prioritize our employees' well-being, support their professional growth, and value inclusive hiring.

Why Join Our Team:

We offer competitive compensation, attractive health and wellness benefits, and a variety of educational support and in-house courses for your development. If you have a passion for public service and want to make a difference in our community, then please submit your application.