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Enterprise Content Marketing Manager

1 month ago

Richmond Hill, Ontario, Canada OpenText Full time

About the Role

As a Campaign Marketing Manager at OpenText, you will play a crucial role in driving our demand generation efforts, helping customers utilize content in context across all stages of the user journey. You will ensure the seamless execution of our marketing strategies, leveraging your expertise in B2B marketing, marketing strategy, campaign execution, and data-driven decision-making.

Key Responsibilities

  • Develop and execute content marketing strategies to drive business outcomes.
  • Partner with the extended marketing team to implement content marketing strategies, including audience segmentation, search engine optimization (SEO), and persona-based campaigns.
  • Lead cross-functional teams to develop and execute integrated campaigns that prioritize customer needs and deliver a seamless experience.
  • Continuously test and innovate marketing systems to improve campaign performance, driving higher engagement and deliverables.
  • Build and present executive-level reports on campaign performance, pipeline, and other key metrics, demonstrating initiative and leadership in campaign management.
  • Work closely with creative teams to guide and advise on strategic directions that advance OpenText's brand positioning in the market.
  • Use data analysis and persuasive communication skills to gain consensus and drive marketing strategies and campaigns forward.

Requirements

  • Bachelor's degree in marketing or equivalent experience.
  • 8+ years marketing and/or channel experience.
  • Experience building business relationships at a decision-making and/or VP level both internally and externally.
  • Strong understanding of marketing tools, resources, and campaigns.
  • Results-oriented, analytical, and assertive/confident.

About OpenText

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. We are committed to building an inclusive work environment that values diversity and promotes equal opportunities for all employees.