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Communications and Social Media Manager

2 months ago

Halifax, Nova Scotia, Canada Meridia Recruitment Solutions Full time

Communications and Social Media Manager

Nova Scotia Hospice and Palliative Care Association (NSHPCA) is a mission-driven community-based organization dedicated to supporting individuals and families affected by grief. As the provincial organization that leads community-based Advanced Care Planning for Nova Scotia, and a key player in coordinating existing grief-related resources, NSHPCA is led by a dedicated and hard-working board of directors.

We are seeking a skilled Communications and Social Media Manager to join our team in Halifax, Nova Scotia. This is an exciting opportunity for a candidate with a deep understanding and passion for the new NS Grief Strategy, strategic communications experience, and an ability to deliver effective day-to-day communications tools and templates.

The ideal candidate will bring a proven track record of strategy planning and implementing non-profit and public sector communications, including digital information assets, campaigns, media relations, conference materials, and more.

Key Responsibilities:

  • Strategic Communications:
    • Develop and execute comprehensive communication strategies to broaden NSHPCA's reach throughout the province and deliver effective communication strategies for the organization.
    • Collaborate with internal stakeholders to identify key messages and communication priorities.
    • Develop and implement plans to create opportunities for NSHPCA to engage effectively and regularly on grief and loss in community-based settings.
    • Monitor and evaluate effectiveness against NSHPCA communications objectives, budgets, and milestones.
  • Stakeholder and Community Engagement:
    • Develop a contact database and grow distribution/mailing lists for NSHPCA members, volunteers, donors, supporters, local leaders, service delivery partners, and others.
    • Work collaboratively with the organization's partners in community and in the health system.
  • Media Relations:
    • Cultivate and maintain relationships with local, regional, and national media outlets.
    • Prepare and disseminate press releases, media advisories, and other materials.
    • Create and maintain up-to-date and appropriate video and photographic assets.
    • Serve as the primary point of contact for media inquiries.
  • Digital and Social Media Management:
    • Develop and implement the organization's digital presence, including website improvements, social media platforms, and email campaigns.
    • Create and curate engaging content to increase brand awareness and community engagement, including video assets.
    • Monitor and analyze metrics to measure the effectiveness of digital communication efforts.
  • Content Creation:
    • Produce compelling and persuasive content for communications collateral, including one-pagers, information leaflets, posters, and more.
    • Ensure consistency and quality of messaging across all communication channels.
  • Event Communication:
    • Coordinate communication efforts for in-person, virtual, and meeting-related events.
    • Collaborate with NSHPCA partners to ensure coordinated and seamless communication strategies.

Preferred Qualifications and Experience:

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • At least 10 years of experience in communications, preferably in a non-profit or mission-driven organization.
  • Strong writing, editing, and verbal communication skills.
  • Familiarity with various communication channels and tools.
  • Experience in media relations and crisis communication.
  • Proficiency in social media management and analytics.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Passion for and commitment to the organization's mission.
  • Fluency in English essential; French speaking an asset.