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Specialist, Digital Marketing

2 months ago

Toronto, Ontario, Canada Bell Full time

Req Id: 419734

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Summary

This is a unique opportunity to join a dynamic team of Acquisition Marketing professionals, focused on driving net subscriber and revenue growth on Internet for Bell and Virgin brands. The ideal candidate will be a highly skilled marketing specialist with experience in driving digital sales through both capital planning for web functionality enhancements and implementation of digital marketing initiatives to drive increased traffic and conversion. The individual will play a critical role in developing and executing innovative marketing strategies to drive business growth and achieve ambitious goals.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on enhancing website functionality through effective capital investment planning, as well as growing online sales through implementation of initiatives to maximize traffic and conversion.
  • Identify digital functionality gaps and develop business cases to determine sales and revenue opportunity, ensuring efficient allocation of resources and maximizing return on investment.
  • Collaborate with cross-functional teams, including digital operations, media, capital planning, sales, and marketing, to ensure seamless prioritization and integration of digital functionality and marketing initiatives.
  • Conduct thorough market research and competitor analysis to identify opportunities and optimize digital marketing functionality and campaigns.
  • Design, execute, and analyze A/B testing experiments to enhance website traffic, performance, user experience, and conversion rates.
  • Analyze website traffic, user behavior, and conversion data to identify areas for improvement and optimize digital marketing strategies.
  • Monitor and analyze weekly digital impacts from key seasonal or quarterly marketing campaigns, ensuring that we are generating sizable subscriber lift with advertising spend.
  • Utilize a variety of digital marketing tools and platforms, including Google Analytics and Adobe Analytics to track performance, measure results, and optimize campaigns.
  • Effectively communicate digital marketing insights and recommendations to stakeholders, including senior management and cross-functional teams.
Critical Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of proven experience in marketing or a related field, with a strong focus on driving digital sales and/or improving digital functionality through capital planning.
  • Extensive knowledge of digital marketing principles, strategies, and best practices.
  • Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
  • Proficiency in using marketing tools and platforms, including Microstrategy, Google Analytics, Adobe Analytics.
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex technical information to both technical and non-technical audiences.
  • Proven ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Demonstrated ability to work independently and as part of a team, collaborating effectively with cross-functional teams.
  • Strong understanding of website design, user experience (UX), and conversion optimization principles.
  • Experience with stakeholder management, business case development, and organizational skills.
Additional Requirements

This position requires a highly motivated and results-oriented individual with a passion for digital marketing and a strong desire to make a significant impact. The ideal candidate will be a creative thinker, problem solver, and team player with a positive attitude and a commitment to excellence.

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 09/17/2024

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.