Senior Business Analyst

8 hours ago

Toronto Ontario CA, Ontario Cella Full time

The Senior Business Analyst Consultant will play a key role in providing analytical support for credit card acquisition and retention campaigns. This includes delivering detailed campaign post-analyses at portfolio and acquisition channel levels, identifying strategic insights, and providing actionable recommendations to drive business performance.


The ideal candidate will have a strong background in data analysis, credit card industry experience, and the ability to translate complex analytical results into compelling narratives for non-technical stakeholders.


This is a 12-month contract which requires the talent to work onsite 1 day per week at our client's office in the Financial District in Toronto.


Key Responsibilities:


Campaign Analysis & Reporting:

  • Provide ongoing and ad-hoc analysis to support direct marketing strategies for credit card acquisition and retention programs.
  • Evaluate campaign performance using methodologies like test vs. control and A/B testing to assess client behavior and outcomes.
  • Deliver detailed post-campaign analyses and insights at portfolio and channel levels.

Business Insights:

  • Conduct deep-dive analytics to generate actionable insights that help the Cards team achieve strategic goals.
  • Create cardholder journey narratives and presentations for Senior Management, including monthly and quarterly business reviews.

Stakeholder Engagement:

  • Act as a consultant to cross-functional teams and multiple card stakeholders, providing analytics and addressing ad-hoc requests.
  • Communicate findings effectively to non-technical audiences, ensuring clarity and impact.

Agile Collaboration:

  • Operate as part of an Agile POD infrastructure, contributing to the team’s collaborative efforts to meet fast-paced deliverables.
  • Inform and update team members and leaders on relevant developments in a timely manner.


Challenges of the Role:


  • Operate effectively in a fast-paced environment with the expectation of delivering high-quality results quickly.
  • Manage multiple stakeholders and their requirements simultaneously.
  • Communicate complex technical insights to non-technical but business-savvy audiences.


Must-Have Qualifications:


  • 3-5 years of experience in a consultative, data analysis-focused role (8+ years in a BA role preferred).
  • Proven experience in the credit card industry (banking or financial services).
  • Proficiency in handling and synthesizing large datasets from multiple sources.
  • Strong knowledge of data modeling and statistical analysis techniques.
  • Hands-on experience working with multiple stakeholders in cross-functional teams.
  • Experience working in Agile teams or environments.
  • Expertise in SQL and/or SAS.
  • Experience with digital analytics.
  • Bachelor's degree in Computer Science, Information Technology, Engineering, Business, Mathematics, or another quantitative discipline.


Key Soft Skills:


  • Exceptional communication and storytelling abilities.
  • Strong relationship-building and interpersonal skills.
  • Excellent time management and organizational skills.
  • Ability to present complex data and insights clearly and concisely.


This role is an excellent opportunity for a seasoned data professional to contribute to the success of the credit cards business in a dynamic and collaborative environment.


**Please note: the rates posted are for T4 candidates, rates will vary for Independent Contractors.**

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