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Senior Designer, Omnichannel

3 months ago

Old Toronto Ontario, CA Makemarks Full time

Marks is a consumer experience agency creating engaging moments across the entire brand spectrum – from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behavior, we are uniquely constructed to enable brands to win in an age of constant change.

A super-charged experience powerhouse - 700 people strong, with subject matter experts working collaboratively across 12 studios and 8 countries - we have helped some of the world’s biggest brands (Amazon, LEGO, PepsiCo, Target and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today’s consumer landscape.

About the team

The Marks Omnichannel team is our agile and talented agency-with-an-agency. They create smart, insight-driven omnichannel campaigns, programs, and content – bringing them to life across multiple touchpoints and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.

About the role

This position calls for a highly collaborative team member with a creative spark, sophisticated design abilities, strong communication skills, passion, and self-motivation.

As a Senior Designer you will be tasked with thoughtful problem-solving – not only developing design solutions that support the larger campaign idea behind them, but also bringing those ideas to life across different touchpoints and mediums with a focus on digital campaigns and platforms – presenting and selling internally, and to clients, with passion and energy.

You have a keen design eye and hands-on prowess, matched only by your clever conceptual thinking that addresses client needs and business goals. You can shift seamlessly from applying great design thinking to crafting high impact visual statements. From web campaigns & communications to traditional media, social media, and beyond, you help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.

You’ll work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.

On any given day you might

  • Develop overarching design solutions for campaign visuals that bring your ideas to life.
  • Work with your creative team partners to develop design solutions that support and expand on overarching campaign ideas and
  • Create individual executions within an existing campaign – everything from social content to retail communications and more.
  • Act as a brand guardian for key account(s).
  • Consistently interpret concepts, key visuals, and/or brand guidelines through to artwork execution.
  • Provide technical expertise with a focus on digital production.
  • Design with best-in-class online and digital principles in mind
  • Build and create compelling presentation decks to frame up and sell your creative ideas.
  • Partner with our internal and external productions partners (designers, photographers, CGI, motion, etc.) to execute a creative vision.
  • Actively participate in brainstorming sessions and internal reviews
  • Keep up to date with the latest trends and innovations.

The ideal person

  • Lives and breathes marketing, design and omnichannel communications – gets excited to talk shop and always learn.
  • Confidently and simply conveys ideas and design concepts, articulating and defending rationale behind designs.
  • Generates strategic design solutions that support a larger big idea that address a specific truth about the client, industry, challenge or brief — rather than simply stylistic or trend-driven executions.
  • Is a hands-on creative that loves to roll up their sleeves and get things done.
  • Is an expert in the execution of online marketing programs and channels.
  • Has a foundational understanding of digital media, websites/microsites, display banners, animation/motion graphics, social & paid digital media.
  • Is embedded in the digital ecosystem, with an intuitive understanding of all its forms.
  • Is fascinated by the differences between digital and physical experiences – seeking out ways to combine the two worlds.
  • Has an excitement for their discipline that is contagious – with compelling storytelling skills that captivate clients and internal partners alike.
  • Loves digging into problems and seeing beyond the 'ask'.
  • Is hungry to share and spread the love – wants to mentor junior designers and interns.
  • Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys).

You bring

  • A degree or diploma in Graphic design/Advertising & Marketing, or related field.
  • 6+ years of experience in marketing or omnichannel communications.
  • A well-rounded portfolio showcasing excellent understanding of design in different communication spaces, mediums and approaches – including print, digital, and social content.
  • Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. Fluency in Keynote/PowerPoint. Experience in after-effects, XD, and Premiere are a bonus
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