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Product Marketing Specialist
3 months ago
Your role as Product Marketing Specialist
Reporting to Pallavi Borkar, Product Marketing Manager, you will contribute to developing and executing campaigns that effectively communicate the value of our programs and services to our target audiences through market research, compelling messaging, and go-to-market (GTM) enablement.
What you'll be doing:
Research
- Perform buyer and competitor research (online research, client and win/loss interviews, surveys, etc.) to gather qualitative and quantitative insights.
- Consolidate research findings and regularly maintain/update industry insights, client insights newsletters, etc.
- Share key findings with the Product, Strategy, and GTM teams on a regular cadence.
- Develop a deep understanding of buyer and member pain points as well as Dialogue's offerings.
- Build market-facing assets that communicate the value and benefits of our programs and features to our target audience.
- Align with the GTM teams' needs by gathering feedback on assets and training initiatives.
- Support GTM teams by joining presentations and business reviews with clients/prospects.
- Own the planning and execution of the go-to-market strategy for product launches through cross-functional collaboration with the Product, Strategy, Marketing, GTM, and ServiceOps teams.
- Develop creative campaigns, messaging, and assets around features, functionality, and new innovation to maximize our reach.
- 5+ years in marketing with at least 3 years of B2B/B2B2C product marketing experience.
- Experience planning and executing product launch campaigns.
- Excellent verbal and written communication and presentation skills.
- Good organizational, research, and analytical skills.
- Ability to multitask and prioritize to meet deadlines in an agile environment.
- Strong cross-functional collaborator with excellent interpersonal skills.
- Comfort joining the sales team for pitches - a huge plus
Please note that as we serve customers across Canada, bilingualism is essential for this position. You may be required to communicate in French and English.
At Dialogue, your well-being is our priority.
Taking care of others also means taking care of our team. We've got you covered
- A fully funded benefits plan, including a wellness reimbursement program.
- Unlimited access to a variety of Dialogue's programs for you and your immediate family.
- 4 weeks of vacation, 9 wellness days, and 1 paid volunteer day.
- A hybrid work approach that involves 3 days per week in our beautiful Montreal or Toronto offices.
- Access to a custom learning program, including an allocated budget for continuous external training.
- Short and long-term incentive plans.
- An optional parental benefits program.
- Qualifying permanent and part-time employees are eligible for a Group Retirement Savings Program (GRSP) with a matching employer contribution from their first day at Dialogue, in accordance with policy terms.
About Dialogue
Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.
When it comes to our work, we set the bar high. Together, we're transforming health and helping millions improve their well-being. We're firm believers that great people don't settle on:
Impact
Community
Growth
Excellence
Feel like you can make a difference? Good news, we saved you a seat
Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact us.
