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Senior Manager, Content
3 months ago
Essential Duties and Responsibilities:
- Develop, execute, and manage content strategies across multiple platforms (digital and traditional) with the objective of engaging the market, driving prospects through the funnel and supporting successful sales processes.
- Collaborate with Product Marketing and other stakeholders to create compelling copy that effectively communicates our value proposition.
- Understand the role of thought leadership, sector-specific content and demand-focused content and how to produce it.
- Manage the design function day to day to ensure delivery is of a consistently high standard and creates the high impact and awareness required by the company. Ensure design guidelines and approaches work globally
- The successful candidate will be expected to write content themselves; ideally for an industry sector in which they have in-depth understanding. Or if a design-led professional, will be able to bring content to life through bold, impactful design.
- Stay abreast of the latest trends and developments in the compliance industry.
- Write copy for our website(s), email campaigns, editorials, advertising (particularly digital / shortform content) and other marketing materials as required; or if a designer, will produce video or design that conveys the Veriforce story to our target audiences.
- Collaborate with the marketing team to align creative strategies with company goals.
- Be data driven, use sales and customer feedback along with performance data to continually improve our content strategy.
Knowledge & Experience:
- Minimum 5 years of experience in content marketing or copywriting.
- Experience working with product owners and teams.
- Proven track record of leading or working closely with design teams, driving the direction of creative design to create visually appealing content.
- Experience in writing engaging copy for various platforms, including social media, websites, and email campaigns.
- Strong understanding of marketing concepts, strategy, and best practices across both digital and traditional platforms.
- Experience in producing in-depth content for at least one of the following industries is highly desirable:
- Oil & Gas, Utilities, Construction, Municipalities and Food & Beverage.
- Familiarity with the compliance industry or similar field a bonus but not essential
- Understanding of how use of generative AI can support content production.
Personal Attributes:
- A dynamic, positive and forward-thinking individual. Transparent, collaborative, and unafraid to make difficult decisions and changes.
- Dedication and a drive to succeed. Ability to resolve issues and navigate challenges effectively.
- A reputation for unquestionable ethics and integrity.
- Ability to work independently, to lead and inspire people as well as to operate as part of a larger team.
