Business Analyst

3 days ago


Toronto Ontario, Ontario, Canada Open Systems Technologies Full time

Open Systems Tech is looking for a Business Analyst for one of our financial services clients. This is a time sensitive opportunity, please apply ASAP.


Job Title: Business Analyst

Location: Mississauga - 3 days - Hybrid

Term: 6 months contract plus extension


Job Description:

  • Proven experience analyzing customer data, identifying patterns and insights that lead to insights to tailor business automation rules for marketing efforts.
  • Adobe, Salesforce, Braze, ADO Journey and funnel analysis Business casing and prioritization.
  • Work closely with stakeholders to understand and document business requirements ensuring personalization strategies align with and drive business goals and function within MarkTech stack (and/or identify technology gaps and requirements)
  • Lead the development of testing agendas, testing personalization capabilities, analyzing the results, and synthesizing recommendations.
  • Maintain project documentation and generation of reports to track the performance and optimization opportunities across the organization's personalization initiatives.
  • Collaborate and integrate with Marketing, IT, Business and Data departments to ensure personalization initiatives are technically feasible and effectively implemented.

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