Corporate Product Manager
4 weeks ago
Brandt is currently seeking a Corporate Product Manager - Compact Construction Equipment for our Calgary Construction & Forestry location. In this exciting role, you will become the market leader in the Compact Construction Equipment (CCE) market by providing the best product application support to the Sales Team, ensuring our customers have the best purchasing and post-sales support experience.
As an expert on the features, benefits, and product applications for the entire John Deere CCE product line, including attachments, and with guidance from the Director of Sales - CCE and the VP of Sales - Worksite Products, you will help develop and implement a strategy to position Brandt as the leading dealer in the Compact Construction Equipment market, measured by increased wallet share of our current customer base and new customer business.
Duties & ResponsibilitiesYou will work with the sales team to build knowledge and understanding of the CCE market (customer segments, competitive product profiles, jobsite applications/opportunities).
- Assist Territory Managers on sales calls by evaluating the customer’s current and future job scope, and matching those needs to the proper equipment for the right application.
- Create a high level of confidence among all customers by demonstrating expertise, sense of urgency, and reliability.
- Provide competitive analysis for all CCE product lines, focusing on features, benefits, and applications, to create powerful sales tools that can be used by the Sales teams to increase revenue and market share.
- Support product demonstrations for sales teams by assisting with proper machine setup to ensure safe and optimal machine performance, with the end goal of converting demonstrations into sales.
You will provide and monitor training for all new and existing territory managers as required, including:
- Features/benefits/job-application training
- Hands-on product operation training
- John Deere University (JDU) courses (monitor completion)
You will be the liaison between the company and John Deere, as it pertains to product applications, new product launches, and sales product training programs by:
- Interacting with their product application development teams via phone calls/emails and video conference calls.
- In-person visits to their headquarters and manufacturing facilities.
You will work closely with other management team members and provide feedback on:
- Competitive product intelligence (features/benefits and job applications on current and new models, product quality, and customer feedback)
- Sales team effectiveness on product knowledge, customer demonstrations, and overall product proposition delivery
- Product application and industry buying trends
You will help roll out any new branch, division, region, or company initiatives for your area of responsibility.
- Assist with marketing initiatives by providing feedback on our product features/benefits/job applications, and by helping with new campaign rollouts.
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