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Growth Marketing Manager

3 months ago

Montreal Quebec GF, CA Ipnos Software inc. Full time
The Opportunity

We’re the creator of BetterSleep: the app that has helped more than 65 million people sleep and feel better across the globe. We have a sleep tracker, relaxing sounds, guided meditations and sleep stories, all available in over 6 different languages We set out on a mission to help people change their lives with a better night's sleep.

Who are we and why join us?
  • We are taking sleep to the next level. We combine great content, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve.
  • We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.
  • We are a community that grows together - both professionally and personally. Our team is agile and nimble, allowing you to have a huge impact and carve your own path from day one.
  • We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us
What are we looking for?

We are looking for a super-smart, ambitious and analytical person with a proven track record of acquiring users and delivering growth for a large-scale online mobile app. The ideal candidate will be able to recognize patterns from external data and identify interesting trends in the broader app marketplace to provide recommendations on design assets and product improvements. This candidate should have a track record of growing B2C app and web subscriptions through multiple media channels, including partnerships, paid social, and paid search campaigns.

Responsibilities:
  • You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar spend levels;
  • You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement;
  • You will explore and test new marketing channels, platforms and networks;
  • You will manage a variety of partnerships with different publishers and brands;
  • You will take part in conduction ASO optimizations and experiments;
  • You will continually strive for higher volume and margins with ongoing optimization;
  • You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions;
  • You will maintain steady high performance by frequently monitoring campaign results and promptly responding with appropriate tweaks and changes;
  • You will collaborate actively with designers, data scientists, and the product team on every part of the marketing funnel;
  • You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment;
  • You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas;
  • You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.
What will you NOT do?
  • You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
  • You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
  • You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here
  • You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.
  • BSc/MA in a quantitative discipline such as statistics or any other relevant field
  • Experience working for a consumer subscription business, ideally in the Health & Fitness or Streaming category
  • 5 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment
  • Experience managing paid social and search advertising campaigns
  • Experience managing partnerships with multiple publishers/vendors to drive app downloads and paid subscriptions
  • Experience with ASO and measuring it’s effectiveness to grow revenues
  • Experience with web analytics tools such as Google Analytics, MixPanel or others
  • Data junkie and Excel wizard
  • Collaborative, hard working, execution-oriented, eager to get results and succeed
  • Great grasp of numbers with love for data and analytics
  • Good sense of marketing, consumer interaction, usability and persuasion
  • Tech-savvy
  • Excellent communication (oral and written), time management and organizational skills
Bonus (not mandatory but good to have):
  • Experience with or databases queries (SQL) and database manipulation
  • Experience working with influencers or acting talent
  • Competitive salary & compensation;
  • Excellent health, dental, and vision coverage;
  • Retirement plan with employer matching contribution;
  • Ridiculous perks program;
  • Office in the heart of downtown Montreal, a three-minute walk from the Central Station;
  • 50% discount on public transport and monthly meal allowance (Uber eats);
  • Free access to Tele-health & BetterHelp services;
  • Any hardware/software that will make you productive and successful;
  • Awesome people to work with;
  • Nothing to slow you down;
  • Helping people live a better life, every day.

//

L’opportunité

Nous sommes les créateurs de BetterSleep : l'application qui a aidé plus de 65 millions de personnes partout dans le monde à mieux dormir et à se sentir mieux. Nous proposons un traqueur de sommeil, des sons relaxants, des méditations guidées et des histoires pour dormir, le tout disponible dans plus de 6 langues différentes Nous nous sommes donné comme mission d'aider les gens à changer leur vie en améliorant leur sommeil.

Qui sommes-nous et pourquoi nous joindre?
  • Nous faisons passer le sommeil au niveau supérieur. Nous combinons un contenu de qualité, une technologie de pointe et un développement de produits axé sur les données pour apprendre, itérer et améliorer constamment.
  • Nous sommes implacables dans notre quête de l’excellence, remettant toujours en question le statu quo en découvrant de nouvelles façons de faire dans le but de toujours mieux servir nos utilisateurs;
  • Nous sommes une communauté qui grandit ensemble - à la fois professionnellement et personnellement. Notre équipe est agile, permettant à chacun des employés d'avoir un impact réel dès le premier jour.
  • Nous investissons dans le bien-être et le développement professionnel de notre équipe, car nous reconnaissons que la croissance des affaires et la croissance individuelle vont de pair. Vous évoluerez rapidement et aurez des défis stimulants chaque jour. Joins-toi à nous
Ce que nous recherchons:

Nous recherchons une personne minutieuse, ambitieuse, motivée et analytique avec une expérience éprouvée dans l'acquisition d'utilisateurs et la croissance d'une application mobile en ligne à grande échelle. Le candidat idéal sera en mesure de reconnaître des modèles à partir de données externes et d'identifier les tendances intéressantes sur le marché plus large des applications afin de fournir des recommandations sur les concepts publicitaires et des améliorations de produits potentielles. Le candidat doit avoir une expérience de la croissance des abonnements à des applications B2C et à des sites web par le biais de plusieurs canaux médiatiques, y compris des partenariats, des campagnes sociales payantes et des campagnes de recherche payantes.

Responsabilités
  • Planifier, déployer, entretenir et développer des campagnes publicitaires avec des dépenses de plusieurs millions de dollars;
  • Identifier de manière proactive des opportunités innovantes pour la croissance et l'amélioration des campagnes de marketing de performance;
  • Explorer et tester des nouveaux canaux, plateformes et réseaux marketing;
  • Gérer une variété de partenariats avec différents éditeurs et marques;
  • Participer à la conduite d'optimisations et d'expérimentations ASO;
  • Optimiser les campagnes au maximum dans le but d'augmenter le volume et les marges;
  • Découper d’ énorme quantité de données complexes et faire des conclusions significatives qui peuvent être transformées en décisions exploitables;
  • Maintenir des performances élevées et constantes en surveillant fréquemment les résultats des campagnes et en répondant rapidement avec les ajustements et modifications appropriés;
  • Collaborer activement avec les designers, les data scientists et l'équipe produit sur chaque partie de l'entonnoir marketing;
  • Analyser divers algorithmes, techniques et modèles statistiques pour les prédictions dans un environnement de données dynamiques;
  • Participer à la définition de la stratégie marketing globale en fournissant des commentaires et en partageant activement des données, des résultats et des idées;
  • Avoir du plaisir et de la fierté à créer un produit qui a un impact positif sur les gens.
Ce que vous ne ferez PAS?
  • Vous ne vous inquiéterez PAS de la « marge de manœuvre “, des ” liquidités restantes “ ou du ” temps qu'il nous reste jusqu'au prochain tour de table ». Nous avons l'ADN d'une startup, mais nous sommes entièrement soutenus et financés, jusqu'à la réussite.
  • Vous ne serez PAS confiné à votre « travail ». Vous serez impliqué dans le produit, le marketing, la stratégie commerciale et presque tout ce que nous faisons.
  • Vous ne serez PAS bloqué par la politique du bureau, l'ego ou une mauvaise attitude. Seules les personnes positives, avec lesquelles il est agréable de travailler, sont admises ici
  • Vous ne vous épuiserez PAS. Nous travaillons dur, mais nous croyons au maintien d'un équilibre durable entre vie professionnelle et vie privée. Vraiment.
Profil
  • BSc / MA dans une discipline quantitative telle que les statistiques ou tout autre domaine pertinent
  • Expérience au sein d'une entreprise spécialisée dans les abonnements de consommateurs, idéalement dans le domaine de la santé et du fitness ou de la diffusion en continu.
  • 5 ans d'expérience en gestion de campagnes mobiles d'acquisition d'utilisateurs en lignes payantes à grande échelle dans un environnement axé sur la performance
  • Expérience de la gestion de campagnes publicitaires payantes sur les réseaux sociaux et les moteurs de recherche
  • Expérience de la gestion de partenariats avec de multiples éditeurs/fournisseurs pour stimuler les téléchargements d'applications et les abonnements payants
  • Expérience de l'ASO et de la mesure de son efficacité pour accroître les revenus
  • Expérience avec des outils d'analyse Web tels que Google Analytics, MixPanel ou autres
  • Adepte des données et expert Excel
  • Collaboratif et ambitieux
  • Bon sens du marketing, de l'interaction avec les consommateurs, de la convivialité et de la persuasion
  • Excellentes compétences en communication (orale et écrite), en gestion du temps et en organisation
Bonus (non obligatoire mais un atout):
  • Expérience des requêtes de bases de données (SQL) et de la manipulation de bases de données.
  • Expérience de travail avec des influenceurs ou des talents d'acteurs
Ce que nous offrons
  • Salaire compétitif
  • Excellente couverture d'assurance collective pour la santé, les soins dentaires et la vue
  • Régime de retraite avec contribution équivalente de l'employeur
  • Bureau au coeur du centre-ville de Montréal, à trois minutes à pied de la gare centrale
  • Rabais de 50% sur les transports en commun et allocation mensuelle pour les repas (Uber eats);
  • Travailler sur un produit qui a un impact positif sur la vie des gens
  • Tout équipement matériel ou logiciel pour vous rendre heureux et productif
  • Une équipe formidable, et plus encore
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