Marketing Operations Specialist

Company Description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.

To find out more about our perks, click here.

Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.
• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.
• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

Job Description

We are seeking a detail-oriented and data-driven Marketing Operations Specialist who will be responsible for managing the Marketing tech stack, including Hubspot, overseeing our email marketing program, managing Rewind’s email database and marketing data and reporting.

The Marketing Operations Specialist will report to the Senior Revenue Operations Manager and will collaborate with cross-functional teams, including marketing, sales, and data, to align goals and execute marketing initiatives.

The ideal candidate will bring a mix of process and technology focus, analytical expertise, and people skills to this new role.

Your responsibilities:

Marketing tech stack

You will own and manage the Marketing tech stack (e.g. HubSpot, Ada, Appcues, Zapier, Zoom-Webinars) and provide recommendations on how to optimize the current tech stack.

You will also evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Hubspot

In this role, you set up, configure, and maintain HubSpot for seamless lead generation, tracking, and analytics.

You will:

• Create and manage workflows, lists, forms and segmentation to automate marketing processes and increase efficiency.
• Execute all email marketing campaigns.
• Build optimization plans for email marketing in collaboration with the Marketing team.
• Own and oversee the testing plan for email marketing.

Email database

You own the email marketing database (prospects, customers, partners) and oversee its growth in compliance with regional privacy and communication regulations. You will monitor and maintain data quality within the marketing database.

Data, reporting and optimization

You will manage all lead list imports into our systems for Sales follow-up, ensuring they are tagged and routed appropriately as well as own and manage the campaign tracking process across our systems.

You will also:

• Support the creation and optimization of a lead scoring program and lead qualification process in collaboration with the Senior Revenue Operations Manager.
• Build out lead funnel reporting. Track lead quality & progression, and revenue attribution to optimize campaign effectiveness & drive strategy.
• Partner with the Sales team to develop processes to improve inbound lead flow, qualification and follow-up.
• Create dashboards and reports to improve visibility into marketing campaign performance.
• Ensure data integrity within HubSpot and Salesforce, identifying and rectifying any inconsistencies or inaccuracies.

Revenue operations support

You will partner with and support Revenue Operations with Salesforce and related initiatives.

Qualifications

We are looking for candidates who have at least 3 years of marketing operations experience in a B2B saas company, working with HubSpot, Salesforce and integrating those systems with other technologies.

You also have:

• Experience with BI Tools, ideally Metabase.
• Strong analytical skills and experience with reporting and data analysis.
• Project management experience with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• A blend of strategic thinking, technical expertise, and hands-on execution to drive successful marketing initiatives and revenue growth.
• Superb organizational skills and attention to detail.
• Experience with audience segmentation used to deliver tailored content based on demographics and behaviour. Understand what powers advanced audience segmentation and technical email implementation (APIs, liquid logic, ETLs, etc.).
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have:

• HubSpot Certified
• Experience building and managing HTML email templates
• Understanding of email deliverability best practices
• Understanding of regional data privacy laws like GDPR, CCPA

Additional information

Where You’ll Work

This role will be based out of our Ottawa Office.

How Rewind Will Support You

We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:

• Flexible work hours
• Employee stock options
• Health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer hours (off every other Friday from June - September) and office closed during the holiday break in December
• 4 week sabbatical after 4 years with us
• Paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.