Senior Social Media Manager

1 month ago

Canada, CA Wealthsimple Full time

Your career is an investment that grows over time

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $40 billion in assets.

Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.

About the role

We’re looking for an experienced Social Media Manager who can help build our online communities and build our brand into a trusted source of interesting, entertaining, and helpful content. In this role, you will be responsible for leading our social strategy and the overall content, health, and engagement of our online communities. You’ll be part of our Integrated Marketing team, which owns our seasonal, brand, and experiential campaigns. You will also work closely with our creative, editorial, and product teams to develop content franchises and unique executions for social.

In this role, you’ll:

  1. Lead the social vision and strategy: Identifying and prioritizing opportunities that serve both the company needs and the wants/needs of our communities; as well as driving innovation including expansion into new/underserved platforms.
  2. Develop social campaigns and franchises: Partnering with teams across marketing to brief and develop best-in-class content that reflects social best practices. Campaigns should be insight-led and resonate with our target audience & community.
  3. Monitor trends: Staying up to date on new and emerging trends at the intersection of culture, money, social, and technology – and initiating projects quickly to take advantage of tailwinds.
  4. Own the Wealthsimple content calendar: Maintaining our content calendar and planning around key dates including product launches, important deadlines and relevant client mindset moments. Managing daily content calendars and posting cadence, ensuring posting is happening at optimal times to maximize performance and relevance.
  5. Work closely with stakeholders across all functional teams to develop creative ways to use social media to help support their priorities and distribute their content/key messages to our communities.
  6. Manage execution and social operations: Working with creative and production teams to ensure all assets are approved, delivered, trafficked and QA takes place where necessary, and for all content scheduling/publishing.
  7. Deliver ongoing reporting and insights: Monitoring performance, and providing learnings back to the team to inform ongoing and future activity.
  8. CS and comms partnership: Ensuring we’re consistently social listening and monitoring sentiment, and that the findings are captured and shared with relevant teams.
  9. Own the management of our social platforms and tools including vendor negotiations and team training.

Skills you’ll bring:

  1. A strategic mindset with a confident voice, and an authentic interest in all things money/investing/personal finance.
  2. Proven ability to work with creative teams and agencies to deliver compelling and innovative work in fast-evolving markets.
  3. A finger on the pulse of cultural and brand trends, with a proven record of integrating these insights into effective social experiences.
  4. Strong creative chops – you don’t need to be a designer or professional writer, but you do need to understand what great content looks and sounds like, and be able to work with our creative team to bring ideas to life.
  5. A collaborative approach, working with the rest of marketing, PR, and the product teams to ensure a cohesive and intentional experience across our social properties.
  6. A maker owner attitude who takes initiative and thrives in a fast-paced, ever-evolving environment.
  7. Experience with social media management and publishing platforms (Sprout Social - or similar and native tools).

Why Wealthsimple?

Competitive salary with top-tier health benefits and life insurance.

Retirement savings matching plan using Wealthsimple Work.

20 vacation days per year and unlimited sick and mental health days.

Up to $1,500 per year towards wellness and professional development budgets respectively.

90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year.

A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS).

Company-wide wellness days off scheduled throughout the year.

We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us

Read our Culture Manual and learn more about how we work.

DEI Statement

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement

Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.

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