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Senior Analyst, Marketing Science

3 months ago

Old Toronto Ontario, CA Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

Advance powered by Loblaw drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration and work with some of the best minds in the industry to create solutions our customers will love.

We are hiring a Senior Analyst for our Marketing Science group with a background in customer data analytics. Working with the Director, Marketing Science, the senior analyst will manage and execute scaled learning programs that enable our clients to make informed business decisions on their retail media marketing strategies.

What You'll Do
  • Manage and execute scaled marketing science consulting programs, identifying best practices in retail media marketing executions across multiple clients, categories and campaigns to develop playbooks to deliver successful outcomes. This includes developing hypothesis based on qualitative and quantitative data analysis, running test and learns on media campaigns and conducing primary analysis on performance.
  • Synthesize and communicate insights, implications and next steps utilizing quantitative, qualitative, statistical analysis and retail media measurement techniques (eg sales lift, brand lift, LTV, Brand Equity, MMM)
  • Support self-serve measurement products and solutions (eg retail analytics, retail media marketing measurement and loyalty measurement) through scaled best practises, office hour consults and client engagement.
  • Collaborate closely with cross-functional project team members, clients, and leadership to structure, problem solve, and iterate on project deliverables.
  • Communicate marketing science program outputs verbally and through the creation of high-quality deliverables such as slide decks, whitepapers, spreadsheets/ dashboards and training programs.
  • Support day-to-day relationship management including managing workflow, agendas, and project plans
  • Support broader marketing science team and Advance initiatives including training, culture, research and insights, and business growth efforts
  • Mentor junior team members by supporting training initiatives and offering one-on-one guidance
What You Bring
  • 3-4+ years of experience working in the marketing & media ecosystem, or with clients (internal or external) to solve challenging problems
  • Strong analytics and statistical skillset with past experiences managing media, financial, or industry datasets to inform strategy / solution outputs
  • Strong technical skills, including practical experience using SQL, R or Python to conduct business analysis
  • Proven structured thinking and problem-solving skills, helping teams, peers and clients to develop clear and actionable strategies / solutions
  • Excellent communication skills, including business writing, small group and large-scale verbal presentations and visual storytelling
  • Entrepreneurial mindset with an ability to manage time, work independently and thrive in ambiguous environments
  • Experience in retail media, e-commerce, digital marketing, customer data and insights, or customer strategy preferred but not required
  • Experience at a management consulting firm or on a corporate strategy team for a large Fortune 500 company preferred but not required

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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