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Director of Ecommerce

1 month ago

Toronto Ontario CA, Ontario Lug Full time

About Us:

At Lug, we believe in creating functional, fashionable, and fun solutions for everyday life. From bags that keep you organized to accessories that make travel a breeze, we’re passionate about bringing joy and efficiency to our customers. As a dynamic and fast-growing company, we thrive on innovation and collaboration—and we’re at the forefront of delivering creative marketing campaigns and engaging social media content. We're currently seeking an experienced and strategic eCommerce Director to join our team in Toronto, ON.


Role Overview:

The Director of E-Commerce is responsible for leading the strategy, execution, and performance of Lug. This role focuses on driving revenue growth, optimizing customer experience, building a strong digital brand presence, and expanding the customer base. The ideal candidate has a strong mix of technical expertise, digital marketing acumen, UX/UI knowledge, and data-driven decision-making skills to maximize online sales.


  • Own and lead Lug digital sales channels, ensuring optimal performance, customer experience, and revenue growth.
  • Develop and execute growth strategies to increase traffic, conversion rates, and AOV (average order value).
  • Oversee branding, storytelling, and content to align with Lug’s overall brand strategy.
  • Lead all site merchandising, product launches, promotions, and content updates to optimize revenue.
  • Implement and manage marketing campaigns (email, paid media, SEO, social, affiliates, influencers, etc.) to drive site traffic and sales.
  • Manage and optimize the Shopify Plus platform, ensuring best practices for site performance, scalability, security, and integrations.
  • Optimize CRO (conversion rate optimization), personalization, and retention strategies.
  • Develop and oversee the DTC tech stack, ensuring seamless integration of Shopify, EDI, analytics tools, and any other third-party solutions.
  • Analyze site performance, KPIs, customer data, and user behavior to make data-driven decisions.
  • Ensure a flawless UX/UI experience, working with developers, designers, and marketers.
  • Build and lead an e-commerce team or collaborate with existing teams (marketing, operations, customer service, etc.).
  • Own budgeting, forecasting, and P&L accountability for Lug digital.
  • Lead partnership initiatives, including affiliate programs, collaborations, and paid media campaigns.


Qualifications & Skill Sets:

  • 5-10+ years of experience in e-commerce leadership roles, ideally in DTC brands.
  • Proven experience with Shopify Plus (or equivalent platforms) and deep knowledge of its ecosystem.
  • Strong understanding of digital marketing (Google Ads, Meta Ads, SEO, email, SMS, and affiliates).
  • Experience with CRO, UX/UI, personalization, and optimizing digital customer journeys.
  • Data-driven mindset with strong analytical skills, comfortable with tools like Google Analytics, Klaviyo, Hotjar, and A/B testing platforms.
  • Experience managing and optimizing paid acquisition channelsto drive customer growth.
  • Strong understanding of customer retention, email marketing flows, and loyalty programs.
  • Experience leading cross-functional teams and working with designers, developers, and marketers.
  • Ability to forecast and manage budgets, revenue targets, and profitability metrics.
  • Track record of growing DTC e-commerce revenue and brand presence.


What We Offer:

  • Competitive salary and benefits.
  • Discount on company product and $300 Annual gift card to use on company products
  • Progressive Paid Time Off based on seniority (up to 5 weeks per year).
  • Fitness Wellness Program – Free Fitbit and Monthly Prizes.