Product Optimization Manager

7 days ago

Toronto, Ontario, Canada OLG Full time
Product Optimization Manager

GAME ON - OLG needs you


We've said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels.

Over the course of fiscal and fiscal , OLG delivered nearly $2 billion in net profit to the Province of Ontario.

OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.


We are ready to take this game to the next level and need a passionate Product Optimization Manager to act as a bridge between Digital Product stakeholders and the Agile team.

This role will be accountable for identifying and articulating business needs, utilizing customer and market research and analyzing product, customer and market data, and identifying behaviors and trends.

The role contributes to business requirements, develops change tactics and business/marketing plans to support product changes implemented by the product team (lab).

This position plays an active role during product design, development, roll-out, and post-implementation, with an eye to measure the success of the product (i.e., OKRs) to inform future changes.


YOUR ROLE IN THE GAME
Reporting to the Senior Marketing Manager, you will be empowered to:

  • Collaborate in the development of product and marketing strategies and tactics, acting as the key product resource during the design and development phases to implement tactics related to product design, placement and pricing.
  • Support the marketing labs to enable promotion of consumerfacing online gaming services across all available digital distribution channels.
  • Contribute to product development and campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities.
  • Maintain ongoing measurement of OKRs, make recommendations and implement enhancements within the lab to increase customer adoption of new features, including changes in merchandising / placement, experience, and product offering / mix.
  • Identify risks, constraints, dependencies and assist in the development of feature rollout plans and risk mitigation strategies to ensure a successful rollout, escalating to Product Owner as required.
  • In collaboration with the lab PO and BA(s), create, leverage and/or update business deliverables including but not limited to gap analysis report(s), business process models/activity diagrams (i.e., workflows and related illustrations), flow charts and storyboards.
  • Support the Product Owners in capturing and analyzing acceptance criteria, defining metrics to track success of the team (OKRs); Monitor OKRs, verify against market trends, and suggest pivots to marketing tactics.
  • Help Product Owners manage and understand business costs and track against budget; develop and build forecasts and budgets.
  • Develop a deep understanding of current business processes and collaborate with partners within the division on continuous improvement initiatives.
  • Support activities such as user acceptance testing and other related activities, as required.

WHAT YOU NEED TO PLAY

  • Work Experience:_ Three (3) years of related experience in a similar role. One (1) year of requirements gathering (or similar) experience. Experience in Agile Development, with marketing or business analyst experience an asset.
  • Education: _University degree in Business, Marketing or a related field.
  • Critical Skills:_ Ability to communicate complex messages and tradeoffs clearly to senior stakeholders. Ability to make realtime decisions and produce high quality output under strict and accelerated timelines, with demonstrated 80/20 approach to structure and solution. Effectively works in a team setting with a diverse set of SMEs and stakeholders. Ability to proactively identify business needs within the team and represent the voice of the Product Owner to SMEs without significant supervision.
  • Critical Knowledge:_ Knowledge of marketing principles including product design, promotion, pricing, merchandising, advertising, market research, and sales/retail channels. Competent in pulling and analyzing data through tools like Google Analytic/Adobe Analytics and customer feedback to develop actionable solutions leveraging test and learns and personalization (Adobe Target experience considered an asset).
  • Negotiation and Influence_: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships
  • Strategic Thinker_: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions
  • Collaboration & Fun_: inclusive and collaborative work style while creating fun and excitement in our work
  • Integrity and Trust_: do what's right and operate with transparency and op

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