Marketing Producer

6 days ago

Vancouver, British Columbia, Canada Navigator Games Full time

The Marketing Producer manages a team of social media managers and content creators and helps to lead the direction of the product's social media strategy across all social platforms.

This role will be responsible for helping to define and document the high-level strategies and the working with all other departments and external stakeholders to create feasible timelines and asset briefs for all assets required to execute the strategy.

Further to handling the scope, timeline and distribution of work the Marketing Producer will act as a career manager for all the social media teams staff.

This involves executing the strategic plan process and conducting 1:1's to help support the team members and facilitate the creation of their personal and departmental goals.


Responsibilities:

Duties:

  • Assist in and support the creation and maintain a content calendar to support marketing initiatives across all social media channels
  • Develop creative and engaging social media campaign content ideas to retain and attract new followers to our social media.
  • Collaborate regularly with Product Marketing, Customer Service, Product Development and Live Operations to ensure communications are accurate and support key initiatives
  • Collaborate with social media content creators on your team to make creative content that will drive followers to engage, react, and share (including contests and sweepstakes, wallpapers, character spotlight videos, holiday and special events, etc.)
  • Work closely with appropriate departments to identify emerging ingame issues and craft all playerfacing communication regarding active bugs and solutions
  • Ensure that the tone of voice and brand standards are followed in all communications
  • Monitor, track, and report social community metrics in order to gather insights and assist with databased decisionmaking surrounding channel content and marketing initiatives
  • Understand audiences and targeting for campaigns with specific outcomes.
  • Maintain a deep understanding of the available core social media platforms and how their users like to interact with content.

Requirements:

  • 3 years of experience driving social media and community engagement initiatives
  • 2 years of people management or project management experience
  • Excellent verbal and written communications skills
  • Experience with task tracking and project management practices
  • Experience career managing direct reports.
  • Have a passion for mobile gaming, bonus points if you love RPGs and the Avatar Franchise
  • A strong understanding of online platforms (Facebook, Twitter, Instagram, TikTok)
  • Selfstarter & Resultsdriven you can work both independently and with little direction and are constantly seeking opportunities to excel & go beyond your role.
  • Detailoriented and pride yourself in catching things other people may miss
  • Strong problemsolving and critical thinking skills with a flare for resourcefulness
  • Exceptional team player with the ability to form strong relationships with multiple departments and stakeholders

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