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VP Marketing
3 months ago
About Felix:
Felix is Canada's first end-to-end platform providing on-demand treatment for everyday health. Felix creates digital-first solutions that increase access for common healthcare needs such as mental health, sexual health, and daily health. Founded in 2019, Felix's approach to healthcare encompasses assessments, lab testing, prescriptions, fast and discreet delivery, and ongoing care — all online at .
Description
A Felix, we are on a path to supporting millions of Canadians with their everyday health.
To get there, we need a marketing leader who can help us build an iconic Canadian brand and cult-like following. We are looking for someone with strong business acumen who has experience leading multi marketing disciplines but over indexes on brand building, integrated marketing and unlocking new growth channels (both online and offline).
In this role, you will have the opportunity to work end-to-end on marketing across the patient journey. You will lead everything from the defining the go to market strategy of new categories, to optimizing performance marketing campaigns right through to educating and nurturing Felix patients throughout their care journey.
We are looking for someone with a proven track record of transforming a digital DTC brand to a household name through ownership of a multi million dollar marketing budget. Success in this role requires the ability to be both strategic and hands on, with a strong bias to action. We are seeking a thoughtful people leader and culture builder who is ready to scale a high performing team of rock stars across brand, user acquisition, lifecycle and creative.
At its core, this role is a fit for someone who resonates with our mission and is eager to drive Felix to new heights, giving even more people access to quality everyday healthcare.
Requirements:
- Successful full-stack D2C marketing leader who has led and scaled marketing orgs from tens of millions in revenue and beyond.
- Strong brand strategy & marketing foundation: Develop and execute a comprehensive brand strategy. Responsible for 60% of focus on brand building / integrated marketing and 40% performance marketing / growth.
- Patient first: Someone who is naturally curious and cares deeply about the patient and their journey
- Operational leader: Capable of architecting the marketing organization, identifying critical roles, and building a high performing team, a beloved mentor and manager.
- Financial Acumen: Deep understanding of profit and loss (P&L), forecasting and general management. Must not only be a creative marketer but also a strategic thinker with brand-centric approaches.
- Entrepreneurial marketer: A crystal clear vision, extreme bias for action, and knack for growth and excitement about category creation
Benefits
- Full medical, dental and vision benefits
- Maternity / paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by an highly collaborative and high performing team
- Large impact at an early stage technology company
- Professional development opportunities, working closely with founders and senior leadership team
Seniority Level: Executive
Location: Toronto, Remote (Canada). We have an office in Toronto, but are currently working remotely and open to candidates from anywhere in Canada.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact for assistance.
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