Trade Marketing Manager

2 weeks ago

Mississauga, Ontario, Canada Henkel Full time
At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team.

Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths.

Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging.

If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.


Do you dare to make an impact?

YOUR ROLE:

  • The role of the Trade Marketing Manager is to develop, execute, analyze, and refine the national, channel specific and account specific promotional strategy.
  • This role leads the delivery of key priorities by collaborating with key team members from Sales and Education.
  • Monitor the brand portfolio health, P&L, and market positioning.
  • To develop the business strategy for all innovation, pricing, merchandising, and promotions, including the use of Education initiatives to drive market growth.
  • Continuously work with brand teams, sales, education, customer service, supply planning, customers, and external vendors to ensure proper promotional execution.
  • Drive the essence of the brand(s) in Canada. Be your brand champion and advocate.
  • Collaborate with Sales to execute Brand Plans at customer level.
  • Work with Key Accounts to tailor and execute unique promotions and store level activation.
  • Analyze brand sales performance reports for internal meetings. Reports include channel/account review, promotional P&L, and innovation/campaign tracking.
  • Collaborate with the Global Marketing team on key initiatives and lead the Canadian localization of all creative design direction and implement as required.
  • Work closely with supply chain to ensure product setup, relaunches, launches and promotions are executed in a timely fashion with appropriate volume forecast assumptions and mínimal disruptions.
  • Optimize and allocate advertising & promotion budget across sales and marketing initiatives ensuring best ROI and strategic priorities

YOUR SKILLS:

  • University degree in Business Marketing
  • At least 5 years of successful professional experience in brand marketing or trade marketing
  • Proven ability to inspire and train team members
  • People management, direct or indirect
  • Financial acumen and strong analytical competence
  • Knowledge of Digital Marketing, creating CRM's and in store signage
  • Capacity for multitasking with ability to switch tasks and reprioritize
  • Detail oriented and extremely organized
  • Creative and innovative person, who is well organized, ambitious and has excellent analytical, conceptual and communicational skills
  • Fluency in English is essential, and French is beneficial
Henkel does not accept unsolicited resumes from search firms or employment agencies.

Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

Henkel is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.


JOB ID:

Contract & Job type:
Full Time, Regular

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