Communications & Outreach Coordinator

7 days ago

Peterborough, Ontario, Canada Otonabee Conservation Full time

Reports to:
Chief Administrative Officer/Secretary-Treasurer

Compensation:
$ $42.44/hour with eligibility for benefits & pension

Purpose


The Communications & Marketing Coordinator, working with the CAO and senior staff, is responsible for the development, coordination and implementation of Otonabee Conservation's communications, marketing media relations and social media functions and activities.


Primary Responsibilities (This is not an exhaustive list)

  • Develop and implement corporate and program/service specific communications and marketing strategies by working with the CAO and senior staff to identify communications and marketing needs, key messaging, audiences and methods for ensuring effective communications.
  • Constantly monitoring media coverage, stakeholder reaction, etc., informing the CAO and senior staff about new or changing situations and developing recommendations to enhance the Authority's brand, reputation, community profile, etc.
  • Develop and maintain positive relationships with all forms of local media.
  • Manages and coordinates the Authority's website, ensures content is updated and any issues are addressed.
  • Prepare and/or arrange for the preparation of engaging written and graphic material/content including news releases, newsletters/bulletins, fact sheets, brochures, reports, posters, social media content, and other materials.
  • Develop and deliver in collaboration with appropriate staff, outreach events, field trips/tours, presentations, exhibits, public information sessions, workshops, etc.
  • Maintain the Authority's social media presence including the integration of content for social media platforms (website, Facebook, etc.).
  • Ensure appropriate use of the Authority's visual identity standards.
  • Prepare and maintain stakeholder profile information including contact information; their areas of interest and their views on the programs and services offered by the Authority.
  • Develop an Annual Report for approval of the Board.
  • Develop, maintain and continuously improve effective partnerships and relationships with municipal, provincial, and federal staff, other agencies/groups, consultants, academics and the general public in order to solicit and secure partnerships and to enhance their understanding of Otonabee Conservation's roles and responsibilities in natural resource management within the watershed.
  • Participate in the communication and marketing initiatives of Conservation Ontario, within budget.
  • Working collaboratively with the CAO and management staff to implement key corporate projects.

Skill

  • Degree from recognized university or diploma from a college in communications, marketing or public relations, or equivalent experience.
  • Minimum 3 years of relevant progressive experience.
  • Knowledge of marketing, communications, public relations, and media relations techniques and methodologies.
  • Demonstrated experience in the design and development of promotional materials, communications products, and educational resources.
  • Demonstrated event management and strong computer skills
  • General knowledge of related legislation including the _Conservation Authorities_ Act, Copyright Act, Freedom of Information and the Protection of Privacy, AODA, etc.
  • Demonstrated ability to write and orally and make presentations.
  • Valid Ontario Class G driver's license and clean driving record
  • Police Record Check

Core Competencies

Accountability


Takes personal ownership and responsibility for the quality and timeliness of work commitments; follows organizational guidelines, professional standards, regulations and principles; demonstrates reliability and integrity on a daily basis; displays a high level of confidentiality and respects the sensitivity of information; determines what will be accomplished including the required steps and actions that incorporate regulations and principles consistent with organization practices.


Critical Thinking


Monitors and analyzes the internal and external environment to identify current and future opportunities, challenges and risks; engages others within the workplace and team to learn about potential opportunities; uses multiple sources to gather and disseminate information; reflects on past experience, practice and process when developing action plans.


Planning and Organizing


Accurately estimates duration and level of difficulty of tasks and projects and sets goals, objectives and work plans to complete; implements plans that are clear, manageable and attainable given the current and future expectations of individuals, groups and team; anticipates obstacles and has contingency plans, demonstrates judgment and flexibility to adjust strategies.


Service Orientation
Provides superior service to both internal and external customers by going above and beyond regular client and organizational expectations to offer added value; builds rapport and committed relationships; evaluate

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