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Head of Province

3 months ago

Toronto, Ontario, Canada Digital Outsource Services Full time

Head of Province - Ontario

The Department:

The Country Management department is responsible for optimizing development and driving performance to maximize the local market potential of all brands and products.

Purpose of the Role:

Reporting to the Head of Retention Marketing, this role will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at the local market level. You will be responsible for devising, agreeing, and implementing effective regional strategies to meet and exceed the company objectives & targets at the market level. You will be the key knowledge center for your region within the business, always maintaining, an up-to-date, operational understanding of any, and all regulatory, compliance, and or, licensing information relevant to your market.

Duties include, but not limited to:

  • Overall Strategy: Develop and execute a comprehensive country-specific marketing strategy to support the global brand strategy in order to maximize revenue and profitability.
  • Revenue Accountability: Take full ownership of the bottom-line revenues for the country, with a focus on consistent growth.
  • Budget Management: Manage allocated marketing budget effectively to achieve ROI goals and allocate resources for optimal performance.
  • Market Research: Conduct thorough market research to identify opportunities and trends in the local online casino industry.
  • Customer Acquisition: Support global acquisition efforts with regional targeted marketing campaigns and partnerships to drive customer growth.
  • Retention Marketing: Support global retention strategies to increase customer lifetime value and reduce churn ensuring all marketing activities are culturally relevant and regionally authentic, aligning with the local market's preferences and regulations.
  • Performance Metrics: Track key performance indicators (KPIs) to measure the success of marketing initiatives and overall business performance.
  • Compliance: Stay up-to-date with local gaming regulations and ensure the company's operations adhere to all legal requirements.
  • Partnership Management: Collaborate with local partners, affiliates, and vendors to enhance marketing efforts and expand the brand's presence.
  • Reporting: Provide regular reports and insights on market performance, challenges, and opportunities to senior management.

Essential Criteria:

  • Proven experience working in a high-pressure environment.
  • Experience in growing markets with demonstrable examples.
  • Experience of working with CEO and director-level stakeholders.
  • Experience of working with or managing budgets.
  • Significant experience of working with product developers, legal and compliance, and marketing teams.
  • Excellent analytical skills.
  • Ability to conceptualize, discuss, and present data, results, and proposals internally and externally.
  • All behavioral competencies are also essential.

Desirable Criteria:

  • Proven experience with data and analytics.
  • Demonstrated success in managing multiple projects and priorities simultaneously within short timelines.

Person Specifications:

  • Highly developed influencing skills.
  • Resilient.
  • Flexible with the ability to adapt quickly and efficiently to the changing requirements and challenges of a large international business.
  • Creative spirit with an element of entrepreneurialism.
  • Strategic thinker.
  • Solutions orientated.

This position requires trust and honesty as it has access to customers' financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

About Us

We believe in hiring talented, hardworking, and ambitious people from all over the world. In return, we ensure a supportive working environment, access to leading-edge technologies, and a commitment to social awareness and equity. Working in this unique and highly competitive industry means that we have to take risks and be innovative. The way we do this is by allowing for mistakes, but also making sure we learn from them. And with a multi-cultural workforce that's unparalleled in its diversity and dynamism, we also offer plenty of scope to grow on a personal level too. Best of all, we do this while enjoying ourselves as much as possible.