Lead Full Time

2 weeks ago

Toronto, Ontario, Canada Takeda Full time

Strategic development and, in partnership with other internal stakeholders, implementation of marketing plans for Entyvio and other GI product(s) as defined by the business unit head.

Leads inter-disciplinary teams and partners with internal stakeholders (market access, patient services, supply) to ensure excellence in patient experience.

Provides strategic direction to the IBD marketing team and supports the Product Managers who develop and implement a highly effective, integrated and comprehensive Brand Plan, by defining, promoting and owning team initiatives and deliverables with a competitive advantage.

Manages brand budgets, develops marketing plans, supports brand sales training, provides input for the sales brand forecast, and develops short/long term brand objectives for assigned Entyvio.

Partners with the sales force and sales management to obtain insights, develop brand strategies and guarantee implementation of key tactics in alignment with brand strategy.

Collaborates with sales management and training groups to recommend content and tactics in the development of training material and programs.

Partners closely with operational excellence analytics team to distill insight, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics.

Responsible for KOL commercial engagement strategy and execution, including leading commercial ad boards and engagement at congress/ events.

Act as a subject matter expert for GI product(s) and provide input and support to the GI Business Unit Head in the planning and execution of strategies and tactics aimed at securing Takeda as a leader and partner of choice in GI.

Performs these responsibilities within the framework of corporate policies, procedures, and objectives and within applicable Canadian laws and regulations.

Guides the develop and implementation of approved marketing plans to meet corporate sales and profitability objectives.
Coaches and supervises the Product Manager and embraces the Quality Conversations framework by providing regular clarity on priorities and ongoing feedback to leverage the strengths in the team and promote their growth, development and engagement level

Responsible for the brand P&L in terms of key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, and quarterly updates, etc.

Monitor actual sales versus forecasts and recommend plan of action.

Work with the sales force, Professional Education Specialist, training specialists and other internal/external stakeholders guiding the development of effective sales materials, strategies and plans of action.

Partner with internal stakeholders (sales, market access, patient services, supply) to develop and implement strategies to enhance and simplify the patient experience from prescription to administration and maintenance.

Well-developed strategic marketing capabilities to develop and execute on strategies and ensure smooth handoff and pull-through for tactical materials and programs
Highly capable of prioritizing and managing multiple projects, proactively driving opportunities to meet brand objectives, and effectively influencing internal and external partners
Ability to generate new solutions & develop creative marketing approaches;
Solid awareness of business issues, processes & outcomes as they impact company's strategic direction;
Solid analytical and organizational skills, determine priorities and follow through on projects and assignments and complete them in a timely manner;
Solid teamwork abilities
Management of assigned budget and brand P&L
Bachelor In Health Science related discipline and/or Business Administration; M Sc in Health Sciences, MBA or related advanced degree is preferred
Minimum of five years of experience in biotech or bio-pharmaceutical brand marketing
Evidence of highly effective communication, analytical, planning, and organizational/project management skills required
Understanding of the Canadian public reimbursement environment is an asset
Knowledge of gastrointestinal therapeutic areas is an asset.
Proficiency with MS Office;
Knowledge in digital marketing and Omnichannel
Additional knowledge in digital solutions to upscale brand performance is an asset
Bilinguism (English/French) is an asset
Full time #J-18808-Ljbffr

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